Media brands and media producers are tasked with creating and delivering content that informs, entertains and inspires audiences. To do so, media and brand content creators are investing significant resources into the creation of video and audio.
However, media and brands are likely missing out on their audience reach. If media professionals aren’t making every effort possible to test out new distribution channels available to them, they’re likely doing themselves a disservice. What strategies are effective media brands and creators using to stand out, reach audiences and monetize?
Verbit will be hosting our first media-focused conversation of the new year with Meredith’s Innovation Group leaders. Meredith serves as the parent company to 40+ brands like PEOPLE, InStyle, Entertainment Weekly, Travel+Leisure, Parents, Food & Wine, Martha Stewart Living and more.
These brands were formerly viewed as print magazines. With media being tasked with offering more timely and instant news, the industry continues to be one of the most poised to adopt new technologies.
Meredith’s Innovation Group is shifting perceptions, attracting new audiences and meeting demands for instant, on-demand video content on behalf of these brands and their respective audiences.
Join Verbit tomorrow, February 10th at 11:30am EST, for a live conversation to learn how these brands are utilizing voice, audio, augmented reality, chatbots and shoppable solutions to find new audience engagement points and appeal to advertisers.
We’ll explore how AI-based technologies are being implemented more into media processes to help brands and media outlets reach more audiences and potential consumers. We’ll also explore how some of these technologies can help meet the accessibility needs of different viewers, such as captioning for hard of hearing or deaf viewers, and voice technologies to better engage blind or low vision audiences.
RSVP here to join us and hear from Meredith Corporation’s Rachel Reed, Associate Director of Innovation and Peachy-Jean Retizos, Senior Manager, Innovation who are responsible for reaching media audiences across a variety of lifestyle and entertainment verticals.