Video content is essential in today’s digital world. 52% of consumers want to see more video from the businesses they support, but connecting with individuals who speak different languages isn’t without its challenges.
Multilingual transcription services, also known as subtitling, can help businesses professionals translate their videos for audiences and employees who speak different languages. If your goal is to engage and grow audiences, multilingual transcription offers an effective way to reach global participants and drive communication with international employees.
Here are five factors business professionals should consider to decide if they need to provide multilingual captioning and transcription of their content.
Business videos and events are being shared more globally. Brands are drawing and aiming to attract more diverse audiences and need to cater their events and messaging to meet more international needs. Adding multilingual captions to presentations, events and brand videos can help engage international audiences much more effectively. Consider the amount of foreign shows you can watch on Netflix thanks to captions or any time you’ve visited a foreign country and seen the same products being sold there. You’ll understand that not offering multilingual captions will mean missing out on additional audiences and consumers.
It’s also very important to consider that effective multilingual captions must retain the meaning and context of the original video or original speaker’s sentiment. Ensuring these translations are done correctly and by professionals rather than auto generated is key.
Aside from how you communicate with the public, look at your own team. More teams are operating globally and language barriers are often the norm. Captioning your Zoom calls with teammates and providing multilingual captions on videos you’re sharing can help ensure clear communication and bridge these gaps. Non-native speakers will be able to better comprehend and retain information being distributed by your C-suite. Plus, it provides all employees with a visual aid to help them better decipher different accents, dialects or terms used in other regions they may be unfamiliar with.
Captions will also help your employees overall even if they’re produced in the same language as the speaker. Your global team members are often working remotely and need additional tools not just to comprehend what is being shared accurately, but to account for settings where watching with the sound is not an option. Whether they’re working from a coffee shop or next to their children at home, offering captioning can help them participate without the sound, as well as maintain their focus more effectively so that they don’t miss what was shared during a meeting.
Global businesses often have online training sessions for employees and want to offer the same training to employees globally. Providing employees with the option to read along with captions in their own language during their training can provide the flexibility they need and increase their level of focus and attention.
Additionally, placing these videos on-demand with the option to view them with multilingual captions and transcripts of the dialogue will be appreciated. 42% of employees would rather have flexible video options in addition to their live training meetings. These transcripts can also help to make your training videos searchable so that employees taking these sessions can go back and reference specific parts that were said by entering and searching by key words. Overall, captions are shown to increase watchtime, meaning that they’re effective at keeping employees engaged, especially important when conducting long training sessions.
Captioning and transcribing your business’s videos also ensures accessibility for individuals with disabilities, including those who are Deaf and hard of hearing.
While captions promote inclusion and diversity initiatives, they’re also essential in scenarios where employees and consumers with disabilities need them in order to participate with equity as outlined by the Americans with Disabilities Act (ADA) and similar legislation passed in countries you may be operating in. Multilingual captioning services which reach 99% accuracy levels allow for all of your employees and consumers globally to participate and comprehend your videos. Free, automatic built-in captioning tools often aren’t accessible since they are known to contain errors. Why not enlist an accessibility solution that avoids leaving your business vulnerable to lawsuits? Your employees and consumers will also appreciate your efforts to include them and their peers with equity.
Search engines can’t watch a video or listen to its audio. However, they can read text. Making your business’s videos more “visible” and readable to search engines will improve their SEO. Transcribing your video content and placing the transcripts on your site pages is one great way to improve your business’s SEO and discoverability.
When using multilingual transcription, video is able to rank for keywords in different languages and international markets. Video transcripts allow potential customers to find video quickly when they can search for keywords that appear in them. With 68% of site traffic coming from search engines, improving your business video’s SEO can bring in more visitors and lead to more business opportunities. Plus, taking that extra step to provide transcript translations means even greater discoverability internationally.
With 78% of people watching online videos every week, it’s essential for business leaders to look for ways to enhance their videos and attract greater audiences. Incorporating captioning and transcription alone, plus in multiple languages, will help to tackle that feat and have a greater global footprint.
Employees want to work for businesses which are inclusive and consumers want to buy from brands which represent them and their values. Verbit is helping businesses meet these needs by making the videos they’re sharing both internally and externally more engaging and accessible. To begin using multilingual captioning or explore how it fits into your current video and event strategies, reach out.
In November 2021, a record 4.5 million Americans left their jobs. The high number of people quitting was part of a trend that persisted throughout the year, earning the label “The Great Resignation.” With so many employees throwing in the towel, business leaders are realizing they need to change course if they want to attract and keep talent.
Research shows that offices with ping-pong tables, open floor plans and bean bag chairs aren’t the draw candidates are seeking. Luckily, the strategic use of technology can help usher in a more positive work environment by giving employees things that they do want, like better communication, more time for projects that help them develop as professionals and better work-life balance.
Here are some inspiring ways technology can transform corporate culture and meet the needs of employees and their employers.
Employees reported they’re spending about half of their work time on scheduling and on menial tasks that take them away from their substantive work. When employees spend too much time on repetitive or mindless tasks, it can leave them feeling undervalued and unmotivated.
AI-powered technology like Xtracta can come in to perform data entry and fill in forms, taking over these simple, repetitive tasks. For example, the charity New York Foundling suspected that too much time on dull data entry was contributing to its 42% annual turnover. When the organization implemented software robots to perform the most repetitive tasks, its turnover dropped to just 17%. The results highlight the fact that when employees can devote time to work that helps them develop as professionals, they are happier in their positions.
Today’s employees want and expect greater flexibility in where and how they work. Work from home opportunities lead to greater productivity for many, cost savings on commuting and less office space rentals for employers. According to surveys, 74% of employees stated they would be less likely to leave their company if they had the option to work from home. Given the struggles many companies face when it comes to attracting talent, this statistic deserves attention.
Zoom and other video conferencing tools are nearly ubiquitous because of their ability to make working from home less isolating. However, video conferencing technology is just one of many solutions improving remote work conditions.
Another useful technology for remote workforces is Freedom, which blocks websites and apps during work hours to prevent employees from falling down Facebook rabbit holes. By removing the temptation to find out what’s trending on Twitter, Freedom allows people to work more efficiently and be more productive.
Also, when teams are logging in from home, cafes or airports, they may create security risks. ExpressVPN is a product companies are turning to as a way to data when their employees are working from anywhere. All of these technologies are paving the way for flexible long-term work-from-home arrangements.
From developing fake meat to solar glass, innovative tech companies are working to improve the environment. However, employees expect even businesses whose primary focus isn’t sustainability to contribute to the effort by reducing their own negative impacts. For instance, 70% of employees are more likely to accept jobs from sustainable companies and most millennials report they’d even take a pay cut to work for an employer that values sustainability.
When it comes to using technology to better the environment, few companies can compete with Microsoft’s goal of eliminating more carbon from the atmosphere than they emit. The tech company put its money where its mouth is, and invested $1 billion into developing tools for carbon removal.
Another example is Google, which implemented an AI model to reduce the energy usage of its data centers by 40%. Smaller companies can take more modest steps by going paperless or cutting down on travel by relying on video conferences instead of in-person meetings.
According to a recent survey, 67% of job seekers want to join an inclusive company. The Bureau of Labor Statistics reports that just 17.9% of people with disabilities were employed in 2020. Compare that to 61.8% of people without disabilities and the need for more inclusive, accessible workplaces becomes clear. Luckily, technology offers better and more cost-effective accessibility solutions. Using these tools to support a more inclusive workforce is a great way to improve company culture.
Webinars, video conferences, training videos and other employment events and resources can exclude people who are Deaf or Blind. Adding captions is a solution that empowers job applicants and employees who are Deaf and hard of hearing. Similarly, audio descriptions accommodate employees and candidates who are Blind. Technologies like those offered by Verbit make it easier for businesses to offer these services.
Companies like The Motley Fool use Verbit’s automatic speech recognition (ASR) assisted tools to generate real-time captions efficiently. However, it’s best practice to support this technology by enlisting professional human transcribers like Verbit’s to check the ASR’s work to deliver more accurate captions. With this process, live webinars, meetings and events can include captions so that those who rely on them can always take part. Audio description, which offers in-depth descriptions of images so that those who are Blind have better access to information can also be instituted. These forms of advanced accessibility technology support efforts to improve corporate inclusivity, while opening the door to wider talent pools.
Poor communication is not only frustrating, but it leads to inefficient workflows and can be expensive. Communication barriers lead to an estimated loss of $37 billion internationally. A recent survey also found that 63% of employees considered leaving their jobs due to poor communication. 90% of employees say that communication is the key to a good work environment.
Tools like Slack allow employees to connect easily and in real-time. Blink is another application that offers quick internal communication among frontline professionals in healthcare, transit and construction. This technology takes a mobile-first approach to communication for individuals with jobs that keep them on the move and away from desks.
Implementing services that simplify communication in the workplace and offer more opportunities to receive instant answers to questions is a smart way to foster a healthy company culture.
Although corporate culture is ultimately about people, not technology, these resources create opportunities to build relationships, reduce stress and make employees feel valued. Verbit’s accessibility solutions help to support employees in the new world of greater remote work and global teams. Contact us to learn about our captioning, transcription and audio description and how they can help to enhance your meetings, events, videos and more to better fuel an effective corporate culture.
In the US, conversations surrounding inclusion and related legislation like the Americans with Disabilities Act are occurring with greater frequency. More institutional and business leaders are investing in supporting accessibility as their every action, site page and marketing campaign is being examined under a microscope, especially as they connect more with diverse audiences online.
As businesses continue to operate more globally, the accessibility needs of the UK audience simply cannot be ignored. Why? It’s not just because creating equitable experiences is the right thing for professionals at businesses and brands to prioritize, but because it’s worth £274 billion.
That’s right – the spending power of people with disabilities and their households is estimated to be worth £274 billion per year to UK businesses.
More than 1 in 5 UK consumers has a reported disability and businesses who ignore their needs are estimated to lose a whopping £2 billion each month. Luckily, business leaders can take a moment to further understand the challenges individuals with disabilities face online to better meet them and gain their business loyalty.
Online Barriers Play a Significant Role
Do you know if your online content is accessible? Whether it’s your website, marketing videos, live streams or events, your content and design must be clear and simple. That definition translates roughly to a level at which most individuals can engage with it without needing to adapt it, but with a structure in place to support those who do need to make adaptations.
If you’re drawing a blank, you’re not in the minority. While Forbes reports that digital accessibility is being reframed as “an all-out business win, not a compliance burden” most business websites are failing audiences and consumers with disabilities. 97.4% of 1 million homepages tested had detectable WCAG 2.0 (Web Content Accessibility Guidelines) failures.
The Society for Innovation, Technology and Modernisation also found that just 4 in 10 local council homepages – government bodies which are often held to higher standards than businesses – failed basic accessibility tests. Websites are often the biggest culprit in the realm of inaccessibility.
Yet with the online spending power of individuals who are disabled reaching approximately £16 billion, an inaccessible website can translate significantly to your business’s bottom line. Additional estimates show that 4.3 million online shoppers with disabilities click away from inaccessible websites and have a combined spending power of £11.75 billion in the UK.
Taking the steps to partner with a brand like accessiBe or add accessibility widgets that offer options like magnifying text, add captions like Verbit’s to recorded marketing videos and live streams or offering audio description capabilities to individuals who are Blind can make a serious difference in retaining these consumers.
Legislation to Keep Top of Mind
The UK’s Equality Act of 2010 replaced a formerly piecemeal approach to anti-discrimination laws. The EQA, which replaced the Disability Discrimination Act everywhere except Northern Ireland, demands the protection of individuals living with disabilities. It aims to prevent discrimination based on categories, such as age, sex, religion, sexual orientation and political affiliation. The UN Convention on disability rights has also been agreed on by the UK to protect and promote the rights of people with disabilities in the region.
With the Equality Act of 2010 in mind, leaders at public entities and businesses can do more to follow its guidelines and support the accessibility requirements of today’s UK consumers. Making reasonable accommodations for people living with disabilities often comes in at very little cost, but the amount businesses will lose in ignoring these needs – whether they’re fully obligated to or not – will cost them significantly. In fact, 75% of individuals with disabilities and their families have walked away from a UK business because of poor accessibility or customer service. That’s a clear statistic you business cannot ignore.
Verbit is working with corporations and businesses across the world to help support them on their accessibility journeys with AI-based technology. Verbit’s accurate captioning and transcription which can be applied to live and recorded audio, such as podcasts, and videos and events, is helping them engage online audiences and target consumers more effectively in real-time. With most ‘free’ tools on the market not meeting accessibility benchmarks, Verbit’s highly accurate services can come in to better support today’s UK consumers’ accessibility needs.
Verbit was ranked No. 1 in Power in Diversity Israel’s 2021 Women in Startups Report for the best representation of women in large companies of 500 employees and more. The report was based on 424 startups and 70 venture capital firms surveyed.
Power in Diversity Israel, which commissioned the report, uncovered gender diversity numbers and insights, reasons why diversity, equity and inclusion (DEI) are important for startups and how to successfully promote inclusive practices.
Noteworthy companies joining Verbit at the top of their categories include Zencity, which secured the leading spot in mid-size companies of 100-500 employees and Darrow, which secured the top rank for small companies of 50-100 employees.
With Verbit’s core mission centered on making the world – including classrooms, workplaces and online environments – more inclusive, it has made inclusive hiring practices one of its leading initiatives. Verbit employs 1,000 people globally, and women amount to 60% of Verbit’s workforce.
“All the recent research done on the subject of gender diversity shows that it significantly contributes to the business achievements of companies,” said Tom Livne, CEO and Co-Founder, Verbit. “It produces different and varied directions of thinking and action that lead to more effective solutions in a large proportion of cases.”
At Verbit, 44% of managerial positions are held by women and the percentage of women in technological positions is about a quarter of all employees.
“At a time of fierce competition for quality manpower, I believe more and more women should be promoted into the industry,” Livne said. “Women should be encouraged to learn technological professions from an early age. If we make the field accessible to them and remove psychological obstacles, we will have a strong and creative workforce, working hard to reach goals, curious and loyal. One that I am personally proud to work with.”
Additional noteworthy 2021 Women In Startups report findings include:
The report also explored that people and culture, business development and product development all impacted the investment and benefit of DEI in the startup industry.
“A start-up that is attentive to the contribution of an inclusive culture, will reflect the variety of its customers’ identities in its own workforce. This will bring added value to the company and its ability to attract a diverse client base and grow its business. Companies who have a diverse management team and understand the value of DEI, demonstrate better financial results, are able to add improvements and changes to their product offering, and are more effective at problem solving and critical thinking,” the report states.
The report noted key connections among pain points, challenges, goals and how DEI policies can be instituted to serve them. For example, more diverse recruiting efforts can be considered when a startup’s leaders find themselves experiencing high turnover or fast expansion.
Power in Diversity Israel is a joint venture consisting of 60+ Israeli VC firms and 170+ Israeli startups to promote greater inclusion and diversity in the Israeli tech industry. The full report can be read here.
Now that 16% of companies are fully remote, and the number of businesses supporting hybrid and global workforces is growing, having video available to instruct and share information is more crucial than ever.
Today’s businesses use video for everything from marketing to internal communication and team training. Companies that make their recordings more available and their content searchable will reap the greatest benefits.
User-friendly archives that allow employees to quickly locate information they need by using key search terms is a massive time saver. Plus, the same tools that make video searchable – captioning and transcription – also help to make video content accessible to employees with a variety of needs.
While businesses have been using video for marketing for quite some time, many companies are generating more internal videos:
While the use cases for business video are vast, employers who produce searchable, accessible recordings save their employees serious time and help them work more efficiently.
One recent survey found that 76% of employees believe that access to on-demand instructional videos would increase their productivity. The majority of respondents also stated that they prefer consulting an on-demand video over asking their colleagues questions.
Providing access to video resources can avoid situations where an employee is embarrassed to ask a question or struggles to get an answer from someone else in the company because of scheduling conflicts. In this way, videos allow employees to boost their productivity and reduce workplace stress. However, the library of videos available to employees needs to be easy to navigate for employees to truly benefit.
Compiling training videos, recordings of webinars, meetings and other business videos can lead to massive archives. When this happens, it can become challenging for employees to find the content they need. In fact, 61% of employees state that they often struggle to find video resources in their company archives.
The best method to improve this reality is to make videos searchable. Statistics indicate that 45% of people who use video daily would find video archives more useful if they could easily search the content. Most video users stated that they would pay extra for a service that allowed them to search and then jump to specific parts of the video. Verbit’s searchable speech-to-text transcription service is one way to provide this feature and save employees time and headaches. For example, each video can appear on a site or web page above Verbit’s searchable transcript. At the top of the transcript, users can type key terms into a navigation bar and jump to elements of the video they wish to access.
Verbit can also provide transcriptions for live videos that appear directly within platforms like Zoom and offer word-for-word notes on all dialogue in real-time. This capability ensures that those who are watching silently or who have disabilities can participate more effectively.
Video presents an engaging medium for sharing information. Unfortunately, without the right accessibility tools, some employees might not be able to access the content. The most critical feature businesses should offer when turning to video – both live and recorded – is captions.
Today’s captioning is highly attainable and inexpensive, so there is no excuse for not offering this service to ensure that videos meet all employee needs. In fact, failing to caption content can lead to legal complications related to the Americans with Disabilities Act and other accessibility-related laws.
Investing in captions is a critical way to offer support for employees who are Deaf or hard of hearing. However, it also improves everyone’s retention and comprehension, increasing the effectiveness of video content. Businesses invest so much into creating videos. It makes sense to take extra steps like adding captions and offering word-for-word transcripts for those who struggle with note taking. These tools increase productivity and improve employees’ takeaways from meetings, training and events.
Although the pandemic prompted an increase in corporate video usage, statistics show that it will continue to grow in years to come. For instance, a survey found that 63% of companies plan to invest more into video production and equipment in 2022 than in previous years. Also, 77% of people stated that they hope to use video conferencing tools more frequently to create internal on-demand videos next year.
As this way of sharing information grows, companies will require a scalable solution for captioning and transcribing their videos and live-streaming content. Best practices and time-saving tactics demand videos that are accessible, searchable and actionable.
Verbit’s captioning and searchable transcripts are used by a variety of businesses to improve video accessibility. Our solutions are helping businesses better connect with employees and consumers, improve their inclusivity practices and boost productivity. Contact us to learn more about Verbit’s corporate accessibility tools, and how they support the rapidly expanding use of video in the business world.
Today, Verbit announced it has acquired education and government industry veteran Automatic Sync Technologies. Automatic Sync Technologies is renowned for its transcription solution and expertise and was initially developed by a team of experts with a grant from the US Department of Education.
The acquisition furthers Verbit’s leading market position in the US transcription and captioning space, as well as accelerates Verbit’s penetration into the government arena. Verbit’s education customers will benefit from additional functionalities to democratize video accessibility at their institutions. With Automatic Sync Technologies, Verbit will further advance on its path toward promoting institution-wide inclusion by offering more efficient and effective transcription, captioning and audio description services.
“Together with Automatic Sync Technologies, Verbit can create greater impact by bringing its high-quality transcription to more students, professionals and consumers,” said Tom Livne, CEO and Founder of Verbit. “I’m thrilled to have such a strongly recognized team and product join us on this journey.”
This acquisition will provide all universities and partners with a more comprehensive offering and full domain expertise. The two companies share the same vision of the education transcription market and the evolution from accessibility based on disability requirements to greater engagement and inclusivity for all students.
Kevin Erler, CEO, Automatic Sync Technologies furthered this sentiment by stating, “We are excited to join the Verbit family. Their vision for the present and future of video accessibility and the planned investment in us will empower us to bring the vision of why we started this company 18 years ago to life. Now we can invest more aggressively in our product and make our roadmap and vision into realities.”
Verbit also acquired VITAC, a specialist in real-time captioning and transcription, in May. Verbit will continue to accelerate its expansion with more strategic acquisitions, where it can identify companies that will allow Verbit to invest more in specific industries.
With Automatic Sync Technologies and VITAC within the Verbit domain, unmatched value will be provided to all customers, including a complete suite of content accessibility solutions, supreme accuracy that meets ADA guidelines, fast transcription, robust integrations with LMS and video hosting platforms and dedicated customer support.
Automatic Sync Technologies has been providing closed captioning services for over 17 years, producing more than 5 million caption files for over 5,000 customers. In 2003, AST was awarded a Small Business Innovation Research (SBIR) grant from the United States Department of Education, providing the company’s initial funding. Founders Kevin Erler, Ph.D. and Brent Robertson then worked in collaboration with a team of expert advisors to develop the most cost-efficient, high quality, closed captioning service available today.
Scott Ready, Director, Customer Success and Accessibility Evangelist at Verbit, was recently the featured guest on Accessibility.com’s “Accessibility Matters” video series. Ready has worked in the accessibility realm for over 25 years. In his role at Verbit, he currently works with leading universities and institutions to ensure their learning environments are accessible to students with disabilities, among others.
Some of his greatest work revolves around efforts to promote a proactive stance to accessibility measures, encouraging universities to craft plans to provide accessibility measures, such as captioning, to students and audiences from the get-go, rather than responding reactively to one-off requests for access.
Ready was interviewed by John M. Griffin, Publisher, Accessibility.com, a site which focuses on providing education and resources on digital accessibility, physical accessibility, disabilities, relevant laws and more. The site’s mission to create objective and trustworthy information and resources to become a catalyst for equal access to the physical and digital worlds.
“A friend of mine used to say, ‘What cranks your tractor? What gets you up in the morning?’ What really motivates you in doing what you do on a day-to-day basis. I would have to say in my field, it is really enabling education to be experienced by all with as low of a barrier as possible,” Ready said. “I can’t say that we remove all barriers because there are so many barriers that are out there. If I feel like we can eliminate some of the barriers, then I feel like it’s been a win.”
The video interview can be watched in full here:
Ready spoke about the power of captioning and transcription and ways that all students, regardless of disabilities, can benefit from access to technologies that offer these additional consumption formats to them. He went on students utilizing transcription tools can avoid having to take copious notes and instead focus on the lecture at hand to better digest course information and rest assured that a word-for-word transcript will be provided to them after class to reference and study from more effectively.
Find out more and watch additional episodes featuring the likes of Jim McCann, Founder, 1-800-Flowers.com and Alycia Anderson, Founder, Alycia Anderson Company here on Accessibility.com.
From hiring to employee engagement to hearings related to workplace grievances, HR professionals carry out diverse tasks. Staying organized and keeping records of meetings and conversations is often essential for HR. When legal matters arise, including accusations of sexual harrassment, racism or discrimination, recordings and transcripts become a form of protection for the company and its employees.
However, transcripts are also used by HR for simple convenience and efficiency as materials to easily reference, as well as to meet employees’ accessibility needs for events and meetings. The use cases go on and on, but at the end of the day, HR is capturing and responsible for a great deal of sensitive data that it must protect.
From marketing efforts to employee accessibility, businesses and their HR teams are using transcripts in a variety of ways:
Recording and transcribing interviews is helpful for HR team members who may want to look over the transcripts when making critical personnel decisions. Especially in cases where teams are conducting multiple interviews, having a record of candidates’ answers is an excellent way to compare and contrast potential new hires to select the best person for the role. With an accurate transcript, professionals minimize any risk of forgetting how a person responded to a specific query. Interview transcripts can also allow people who were not present the chance to weigh in on a person’s credentials and responses.
Employees’ experiences during training and onboarding can significantly impact their performance in their new role and the business’s employee retention rate. Often when a new hire faces so much information all at once, they may feel overwhelmed and forget some of what they learned. Offering a transcript that they can search and use to refresh their memory presents them with a lifeline that saves them from needing to reask questions.
Keeping notes in a meeting can feel hectic. If a notetaker becomes distracted for even a moment, they can miss something important. By transcribing meetings, teams can avoid taking notes and instead maintain a complete record of everything they covered.
The transcript can also allow people who were not present at the meeting an opportunity to review everything the team discussed. This process ultimately saves time by minimizing the need to repeat topics.
When HR professionals conduct disciplinary hearings, the need for accurate, secure transcripts is vital. The record of these proceedings is a way to mitigate the company’s risk of legal liability. If there is a complete record, a disgruntled employee cannot make false or misleading claims about what happened at a hearing or meeting.
The record can also prove that the company addressed grievances if the circumstances warrant a complaint and response. Ensuring that there is an accurate record can help deescalate the situation by documenting everything that occurred to avoid the misconstruing of anyone’s words after the fact.
With access to a great deal of the company’s communications and records, HR professionals must ensure they’re keeping all information secure.
When employees join a company, they often share identifying, banking and other personal information with HR professionals. The HR team is responsible for handling this sensitive information, as well as documents and transcripts of internal meetings, employee town halls where the company’s financial health or client information is shared and records of when employees face disciplinary actions. Failing to keep those records private can expose the business to liability on multiple levels.
Therefore, it’s critical to consider how the company or its vendor generates and keeps records and transcripts. If employing a transcription service, it’s necessary to investigate that vendor’s security practices and standards. In today’s world, companies store much of their information in the cloud. A data breach can cost companies millions of dollars, expose them to lawsuits and cause damage to their brand that may linger for years.
It’s a good idea to check for SOC 2 compliance. SOC 2 is a security standard for software as a service (SAAS) providers. Businesses that take these measures seriously understand the vital need to protect user data. Transcription providers must ensure adequate security, whether the transcript is from an interview, disciplinary hearing, training session or a standard meeting where confidential intel is shared. Verbit is a transcription partner that meets SOC 2 compliance.
Security challenges shouldn’t sway you from enlisting a transcription provider to make your process and workload more efficient.
Providers like Verbit use tools, including automatic speech recognition (ASR), to streamline the process. This method saves time and resources compared to manually transcribing notes and calls. Verbit’s sophisticated AI provides automatic live transcription for immediate needs and accessibility. The final, accurate, word-for-word transcripts can serve as legal backing for HR professionals and their businesses.
While some automatic, free transcription tools exist, few offer the accuracy and security that Verbit can provide. Verbit also learns each business so that with more use, it quickly picks up on various accents, dialects and terms a company uses. As a result, Verbit offers improved automated transcription results but then takes it a step further by enlisting professional human transcribers for fact-checking.
In the end, Verbit offers HR professionals unlimited bandwidth to cover all company needs for transcription, 99%+ accuracy that meets the high standards required for legal matters and full security for peace of mind.
Contact us to learn more about how Verbit offers HR teams fast and secure transcription services that support business needs.
Last year, companies shifted to virtual events out of necessity and under extreme circumstances. As the world emerges from the restrictive environment that the pandemic created, savvy business leaders are using what they learned to build hybrid events to fuel networking opportunities and meet their KPIs. Research states that 96% of marketers see hybrid events as the future.
Verbit gathered Chad Blaise, VP of Growth at Bizzabo, and Charlotte Copeman, Director of Technology at Kaltura, to share how business leaders can maximize new event experiences. Wondering what a hybrid event entails and the value-add of including live and virtual audiences? Watch the video where they explore more on these factors:
The overwhelming consensus that hybrid events will grow in popularity is partly related to the public’s increased familiarity with virtual communications. However, the real reason these events are so popular is that they work. 86% of B2B organizations reported that hybrid events led to a positive ROI.
Most people agree that live events are best for engaging an audience, connecting with others and building meaningful business relationships. However, not everyone is ready to commit to attending live events again, whether it stems from uneasiness due to COVID-19, the topic’s relevance or the forum’s location. Hybrid events, therefore, attract both in-person participants who are able but offer a virtual alternative to attract people who wouldn’t have attended otherwise. With so much involved in producing an event, reaching the largest target audience possible delivers the highest payoff for increased brand awareness, connections and potential prospects down the line.
The best hybrid events cater to all attendees, but many business leaders producing events do not understand how to do so effectively. One study found that 71% of event planners report that engaging live and virtual audiences at the same time is the greatest challenge of hybrid formats. The same survey found that 39% of virtual attendees at hybrid events felt excluded.
It is not enough to simply stream live speakers to virtual audiences. Simultaneously engaging online and in-person participants requires specialized tools, efforts and strategies. However, it also presents an opportunity to test out new engagement techniques to see what is possible and what resonates best. There’s nothing like an A/B test to plan for the future.
Hybrid events are new, but Blaise and Copeman are experts in the events game. They understand how to power and execute successful virtual and hybrid events. They also have tips on using video effectively and engaging audiences to create fun and inclusive experiences for them.
Verbit’s team also supports corporations with their in-person and live-streamed events happening on platforms like Zoom to ensure they’re engaging and accessible. Watch as these corporate technology thought leaders share how to inform your business’ event and engagement strategies going forward.
Watch the video here now.
Today, Verbit announced it has closed its Series E funding round at $250 million, bringing the company’s valuation to $2 billion just five years after it was founded.
This new round will further enhance Verbit’s market leadership in the transcription industry, as well as the value that the voice AI platform brings to customers who rely on Verbit’s technology and team of transcribers to ensure all environments are inclusive.
“This funding round is a vote of confidence in our ability to solidify our position as the market leader within the transcription space,” said Tom Livne, CEO and Founder of Verbit. “We built a powerful technological platform to modernize this industry and our strategy to build vertically integrated, voice AI solutions has brought tremendous value to our customers and enabled their businesses to become more accessible.”
This fundraise was led by Third Point Ventures, with key participation from existing investors Sapphire Ventures, More Capital, Disruptive AI, Vertex Growth, 40North, Samsung Next and TCP. It comes after securing a $150 million primary investment and $100 million in secondary transactions.
“Verbit’s exceptionally talented team has achieved scale and leadership in an incredibly short time. We are excited to significantly increase our investment in Verbit and look forward to continuing to contribute to the company’s evolution and growth trajectory,” said Robert Schwartz, Managing Partner at Third Point Ventures, who will join Verbit’s board of directors.
Verbit’s total funding now exceeds $550 million (including secondary transactions). Since Verbit raised its Series D funding of $157 million last May, the company’s valuation has doubled. This robust new round demonstrates investor confidence in Verbit’s promise to revolutionize the $30 billion transcription market.
Verbit’s employee headcount has grown to 450, along with 35,000 freelancer transcribers and 600 professional captioners globally. Verbit now serves as the trusted captioning and transcription partner for over 1,600 customers across the media, education, corporate, legal and government sectors.
Verbit’s team has been constantly improving its AI platform to offer greater opportunities for the company to deepen its commitment to accessibility needs. With advanced technologies and full integrations into video-focused platforms, Verbit’s customers will be able to embrace digital transformation and operate more efficiently with customized workflows that meet their unique transcription and captioning needs.
With this financing, Verbit will increase investment in product development and continue the company’s vertical and geographical expansion. Verbit also plans to pursue further M&A opportunities to add scale and new capabilities to enhance its value to media, education, corporate, legal and government clients.
“Verbit is a special company combining exceptional technology-driven organic and inorganic growth in the transcription marketplace,” said Schwartz.
Verbit will only continue to deliver greater value and customization to customers and individuals who utilize the secure platform for all of their captioning, transcription and additionally accessibility needs. This milestone marks a greater stride forward in Verbit’s leading mission: to make all content and environments more inclusive to everyone.
For more information on this news, please feel free to contact Alison Smith at firstname.lastname@example.org.