Content Localization for Banijay Rights

In A Nutshell

Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, engaged the services of Verbit to bring localised versions of over 300 hours of programming for exploitation across self publishing and social media platforms to the Latin American market.

The Challenge

Banijay Rights sought to localise multiple seasons for the Latin American market. This required working with a service that could provide broadcast-quality localisation at scale under tight timelines to meet launch dates as well as high-quality dubbing in neutral Spanish and Brazilian Portuguese and accurate subtitles for both languages.

The Solution

By leveraging Verbit’s hybrid dubbing and subtitling process, Banijay Rights was able to launch high-quality Spanish and Brazilian Portuguese dubbed versions of the programmes quickly and cost-effectively.

Verbit’s dubbing model combines advanced voice synthesis with human expertise at every stage. This includes translation and adaptation reviewed by professional linguists, audio mixing by experienced sound engineers and professional post-edit quality checks to ensure top-notch results.

With decades of dubbing experience — including on hit franchises— Verbit’s team ensured Banijay Right’s titles sounded culturally appropriate for LATAM audiences.