Customer story

Using Verbit’s Verbatim Service to Transform Powerful Stories into Practical Text

SSAFA, the Armed Forces charity, found a transcription partner to convert their impactful interviews into searchable text, ensuring easy sharing and accessibility while maintaining accuracy and confidentiality.

In a Nutshell

SSAFA, the Armed Forces charity regularly conduct interviews with the brave and charitable men and women who support and have been supported by the charity. The stories shared form an integral part of how SSAFA communicates its vital work, both to those who are seeking support and to raise awareness to assist with fundraising efforts.

To maximize the use of these interviews on social, on their website and through PR efforts, SSAFA was looking for a transcription partner to transform the spoken word into text. The text format allows the stories to be searched and scanned more easily than the original audio and video versions.

The stories told often include Armed Forces terminology and acronyms, so it was important that the chosen provider could deliver accurate outputs in a timely manner, all while offering excellent value for money. SSAFA was also mindful of the personal, sensitive and sometimes confidential nature of the conversations and needed a secure service that they could depend on.

“Our transcription partnership with Verbit (formerly Take Note) allows us to share and promote the inspiring stories from individuals who are connected to SSAFA. The transcriptions are an important part of the work we do as they help to form content for our social media channels, for regional and national media, and for our own website.”

Alice Farrow Head of Public Relations and Public Affairs, SSAFA

The Solution

Verbit’s verbatim transcription is providing high-quality transcripts of SSAFA’s interviews. Intelligent Verbatim is the ideal option for interviews and other market research projects like focus groups. The service captures what the interviewee says word-for-word but summaries the interviewer’s input. The result is a transcript that’s quick to review and allows the contributions of the interviewee to rightly take center stage.

The SSAFA team simply uploads audio recordings of their interviews to Verbit’s fully encrypted online portal. The portal ensures all the content is secure throughout the entire process. Once the transcription process is complete, SSAFA downloads the final transcripts and uses them to support its marketing and PR efforts.

The Results

Verbit’s transcripts are used to champion the indispensable support provided by the charity and demonstrate the range of ways SSAFA can help serving men and women, veterans, and their families.

SSAFA is benefitting from:

Accurate transcripts
Correct identification of specialist language and acronyms
Guaranteed turnaround times
Value for money

“The verbatim transcript service makes it quick and easy for me to use the interview content across a range of channels. The Verbit (formerly Take Note) team are a pleasure to work with and show a genuine interest in the work we do. They are proactive in their approach, ensuring we receive the best outcomes possible.”

Alice Farrow Head of Public Relations and Public Affairs, SSAFA

SSAFA, the Armed Forces charity

SSAFA, the Armed Forces charity, is a UK charity that provides lifelong support to serving men and women and veterans from the British Armed Forces and their families or dependents.

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