20 Dec 2021 Verbit Editorial
6min read

Meeting Transcription

Remote work and virtual meetings have been largely embraced by the majority of today’s businesses, but keeping business processes running smoothly is another story. It often all comes down to keeping communication clear – among employees, among clients and arguably most importantly with paying customers.

Business leaders who communicate effectively can increase their employees’ productivity by as much as 25%. Plus, many of the same tools which fuel better internal communication are being used when engaging with audiences and customers across the globe.

The big solution to consider: meeting transcription. It’s being offered live in Zoom meetings with immediate speech to text tools, as well as after meetings where a word-for-word transcript is shared with the participants to reference later.

To improve communication within your workplace and more effectively reach audiences who you want to hear and retain your meeting takeaways, transcribing your meetings is an important tactic to consider.

Transcriptions Offer Improved Comprehension

Meeting Transcription

Studies have shown that people are more likely to comprehend and remember visual information rather than when participating in events and meetings with the audio alone. Meeting transcription provides participants with a visual format of the spoken content, allowing them to listen and read along at the same time. Transcription software can be used to create accurate transcripts of meeting minutes, ensuring that ideas resonate and are retained by audiences, employees and customers more effectively.

When you transcribe meetings to text, live meeting participants are also more likely to be engaged. Transcripts like Verbit’s are automatically generated within the meeting window on platforms like Zoom so participants can follow along audibly and visually if they desire. Transcripts also remove the need to write down rushed notes or remarks during a meeting as participants know they’ll have a copy of the transcript to review afterward. Additionally, having a written document with the meetings’ dialogue to reference will avoid any miscommunications or “he said – she said” situations. It can also provide organizations with legal backing if commitments were made by clients or quotes are referenced or published later.

Finally, in today’s remote work environment, it’s rare that employees and clients are in perfect, quiet environments to tune in. Many are working from coffee shops or from their homes with other family members and noise being the norm. Having a written transcript to go back to after or a live one to read if they need to be on mute, is helpful for all. 

Meeting Transcription – Audience Accessibility is Paramount

It’s also crucial to ensure that meetings and virtual events are fully accessible to participants, including individuals with disabilities or those who may be Deaf or hard of hearing. Offering meeting transcription can help tick that box and offer greater accessibility to diverse audiences participating.

Transcriptions also provide accessibility for international participants who may be trying to understand meeting information that’s not in their native language. As businesses run more globally and produce global virtual events, meeting transcription is a great tool to offer them.

Companies like Verbit ensure that the meeting minutes with transcription services provided to users are also ADA compliant and reach 99%+ accuracy levels for accessibility and equity of all meeting participants.

Transcription Improves Business Website SEO 

meeting transcription

On top of ensuring accessible experiences, meeting transcription software can help improve a business’s SEO. Search engines can’t watch or listen to video, so posting a copy of a video’s transcript helps search engines to properly crawl your website for keywords. Therefore, individuals searching for services or products that your business offers will be more likely to find you and your video more easily when keywords from your transcripts match that of their searches.

Placing recordings of live webinars or demonstrations and their transcripts on your website is a great place to start to drive up the SEO on these pages. Transcripts from your web conferencing events like those from Zoom and long-form videos can also be broken down and repurposed into smaller pieces of content. Sharing them on additional pages of your website or blog will also help to drive up your Google ranking.

Increased Security and Data Protection

When considering transcription, it’s also critical to  consider security and privacy measures. Without proper security in place, you can be at risk for legal consequences should your transcripts or confidential information get into the wrong hands. For example, there might be a customer who shared their home address during a meeting but doesn’t want that information shared with others. Data breaches have plagued small businesses and iconic corporations alike, so ensuring the meeting transcription vendor you’re using has effective security in place is of the utmost importance.

Transcription providers like Verbit provide businesses with added security compliance for meeting transcripts, such as third party reports that cover policies on privacy and confidentiality, as well as SOC 2 and HIPAA compliance certifications. 

Meeting Transcription – Greater Time Efficiency

Finally, what business professional isn’t looking for time back? Turning to speech-to-text meeting transcription tools save professionals time from taking copious notes on live calls, as well as needing to go back and watch event and meeting recordings after to pull out the important bits. Vendors like Verbit are extremely cost efficient and save professionals time from needing to transcribe what was shared manually by producing it automatically for them.

Verbit is also designed and trained to pick up on accents, different speakers, fast dialogue and other elements which make it harder for everyday professionals who aren’t experienced transcribers to detect correctly. Plus, with solutions like Verbit integrating directly into everyday meeting applications like Zoom, WebEx and Microsoft Teams, why not utilize a more efficient process?

Meeting Evolving Business Needs

Virtual meetings are here to stay. Video meetings are noted to improve productivity by 50%. It’s therefore more important than ever for business leaders to consider tools like meeting transcription to enhance these calls and ensure their communication and business processes for using them are useful.

Taking advantage of tools like the events and meeting transcription that Verbit offers  can make a big difference when companies want to both engage employees and provide access to individuals with disabilities.
To learn more about ways that your business can benefit from transcription of its meetings and events with a combination of Verbit’s AI transcription and 30,000 professional transcribers to guarantee accurate, professional results, reach out to us.