21 Dec 2021 Sarah Roberts
5min read

Video: The Key to Driving Productivity

Now that 16% of companies are fully remote, and the number of businesses supporting hybrid and global workforces is growing, having video available to instruct and share information is more crucial than ever.

Today’s businesses use video for everything from marketing to internal communication and team training. Companies that make their recordings more available and their content searchable will reap the greatest benefits. 

User-friendly archives that allow employees to quickly locate information they need by using key search terms is a massive time saver. Plus, the same tools that make video searchable – captioning and transcription – also help to make video content accessible to employees with a variety of needs. 

Businesses Are Using Video to Inform & Connect with Employees

While businesses have been using video for marketing for quite some time, many companies are generating more internal videos:

  • Training and continuing education: 87% of employers are using video to train their employees faster at lower costs.
  • Making announcements: 80% of professionals believe that using video for announcements improves relationships between executives and employees.
  • Explaining company-wide values and objectives: 75% of employees are more likely to watch a video than they are to read an internal document.
  • Recordings of events and meetings: Video recordings serve as helpful resources for employees who missed live events, but need to stay up to date. They also aid those who attended and want to refresh their memory. 

While the use cases for business video are vast, employers who produce searchable, accessible recordings save their employees serious time and help them work more efficiently. 

Employees with Instructional Video Access are More Productive

One recent survey found that 76% of employees believe that access to on-demand instructional videos would increase their productivity. The majority of respondents also stated that they prefer consulting an on-demand video over asking their colleagues questions. 

Providing access to video resources can avoid situations where an employee is embarrassed to ask a question or struggles to get an answer from someone else in the company because of scheduling conflicts. In this way, videos allow employees to boost their productivity and reduce workplace stress. However, the library of videos available to employees needs to be easy to navigate for employees to truly benefit.

Making Business Videos Searchable

Compiling training videos, recordings of webinars, meetings and other business videos can lead to massive archives. When this happens, it can become challenging for employees to find the content they need. In fact, 61% of employees state that they often struggle to find video resources in their company archives.

The best method to improve this reality is to make videos searchable. Statistics indicate that 45% of people who use video daily would find video archives more useful if they could easily search the content. Most video users stated that they would pay extra for a service that allowed them to search and then jump to specific parts of the video. Verbit’s searchable speech-to-text transcription service is one way to provide this feature and save employees time and headaches. For example, each video can appear on a site or web page above Verbit’s searchable transcript. At the top of the transcript, users can type key terms into a navigation bar and jump to elements of the video they wish to access.

Verbit can also provide transcriptions for live videos that appear directly within platforms like Zoom and offer word-for-word notes on all dialogue in real-time. This capability ensures that those who are watching silently or who have disabilities can participate more effectively.

Ensuring Video Accessibility

Video presents an engaging medium for sharing information. Unfortunately, without the right accessibility tools, some employees might not be able to access the content. The most critical feature businesses should offer when turning to video  – both live and recorded – is captions.

Today’s captioning is highly attainable and inexpensive, so there is no excuse for not offering this service to ensure that videos meet all employee needs. In fact, failing to caption content can lead to legal complications related to the Americans with Disabilities Act and other accessibility-related laws. 

Investing in captions is a critical way to offer support for employees who are Deaf or hard of hearing. However, it also improves everyone’s retention and comprehension, increasing the effectiveness of video content. Businesses invest so much into creating videos. It makes sense to take extra steps like adding captions and offering word-for-word transcripts for those who struggle with note taking. These tools increase productivity and improve employees’ takeaways from meetings, training and events.

Plans to Increase Video Use 

Although the pandemic prompted an increase in corporate video usage, statistics show that it will continue to grow in years to come. For instance, a survey found that 63% of companies plan to invest more into video production and equipment in 2022 than in previous years. Also, 77% of people stated that they hope to use video conferencing tools more frequently to create internal on-demand videos next year. 

As this way of sharing information grows, companies will require a scalable solution for captioning and transcribing their videos and live-streaming content. Best practices and time-saving tactics demand videos that are accessible, searchable and actionable.

Verbit’s captioning and searchable transcripts are used by a variety of businesses to improve video accessibility. Our solutions are helping businesses better connect with employees and consumers, improve their inclusivity practices and boost productivity. Contact us to learn more about Verbit’s corporate accessibility tools, and how they support the rapidly expanding use of video in the business world.