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The 7 Keys to Online Accessibility


Welcome back to our blog series on increasing campus accessibility. Part one focused on the importance of inclusive academics, specifically through universal design. In this section, we will explore the key role of online accessibility in ensuring an equitable learning environment for all students.

Most universities have shifted to an online paradigm, offering lecture recordings along with a variety of content on web-based platforms designed to enrich the learning experience. However, with these exciting opportunities come additional challenges to make sure that all students are on an equal playing field.

Section 508 of the Rehabilitation Act requires all federal institutions to make their electronic and information technology accessible to people with disabilities. While this law applies to public universities, there are no such regulations for private institutions, leaving the onus on them to comply with best practices, such as those outlined in the World Wide Web Consortium’s Web Accessibility Initiative.

Here are seven key considerations to make sure your online content follows those recommendations:


1. Compatibility with Assistive Technology: These kinds of programs make all functionality available from a keyboard, for those who are unable to use a mouse. Individuals with disabilities can use assistive technologies that mimic the keyboard, such as speech input to “read” a webpage and access the content within.


2. Refreshable Braille displays: Braille displays actually let blind or visually impaired users read text content, while screen readers let users hear the text on the screen. Braille displays are appropriate for deaf-blind computer users as well.


3. Alt text for images: The best way to identify images for those who are visually impaired is by including an alt text descriptor, which is a short written description of the image. This allows people using screen reader programs to browse visual web content and understand what the images on screen represent.


4. Transcription software: Providing a text transcript makes audio information accessible to people who are deaf or hard of hearing as well as to students who prefer to learn by reading and those who are not native speakers of the language of instruction. Having a text-based document to clarify audiovisual materials increases student engagement and boosts comprehension, resulting in better grades and higher levels of success.


5. Captions: Captions are especially important when people need to see what’s happening in the video and simultaneously get the audio information in text. Laws like the Americans with Disabilities Act and the Rehabilitation Act require universities to provide closed captioning for video content, including recorded lectures and online courses. The benefits extend to all students, not just those with hearing impairments. In fact, a study conducted at San Francisco State University found that students who used captioned video achieved a full GPA point increase over students who did not.

Inclusivity in Action: Brigham Young University-Idaho prioritizes students with disabilities, particularly those who are deaf or hearing impaired. They have a specific office dedicated to these students that coordinates transcription and caption services for audiovisual course materials.


6. Descriptive Link Text: Links should provide enough information so that they are clear even when they are read out of context. It’s best to use text that explains the link destination instead of a more general “click here”, for those who may be using assistive technologies to read the page.


7. Notify Users: Including a statement about the specific measures that have been taken to make a website accessible informs visitors that this is a top priority. It’s also helpful to provide contact information so people can get in touch with suggestions or concerns.

One of the best ways for colleges to ensure that everyone is on board is by implementing a clear web accessibility policy. All students require access to the massive amount of information that universities make available online. Having a well-defined policy is critical to ensuring consistent, organized, and universally accessible electronic resources. It can also serve as measuring stick for institutions to gauge where they are at, and where they want to be in terms of their website accessibility.

Inclusivity in Action: The University of Wisconsin-Madison has crafted a thorough web accessibility policy. It states that all new web pages and other resources provided by the university must be in line with accessibility standards, and reasonable efforts must be taken to ensure that legacy web pages and resources are also in compliance.


The UN Convention on the Rights of Persons with Disabilities recognizes access to information and communications technologies, including the web, as a basic human right. Implementing these accommodations ensures fair and equitable access to the wealth of information that is available online and extends these benefits to everyone.

Now that we’ve covered online accessibility as a major component of overall campus inclusivity, we will move on to another key aspect: physical accessibility. Stay tuned for part three of the blog series, coming soon!

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Why You Should Create Searchable Audio and Video

On April 23, 2005, Jawed Karim posted a video of himself online. Although Me at the zoo was not the first video to be uploaded to the web, nor were its 19 seconds exceptionally remarkable, the footage would make history by being the first entry on YouTube. Since that watershed moment, billions of videos have been shared on the platform, with an estimated five hundred hours of video being uploaded to the site every minute. Add to that videos on other social media, news, education and entertainment sites and you are looking at an astounding mass of footage – all of which requires captioning.

To ensure compliance with regulations and avoid repercussions, companies are racing to get their videos captioned or transcribed as quickly and as accurately as possible. While maintaining online standards is critical for any media producer, it is by no means the only reason to transcribe and caption content.

Here are three additional benefits organizations can stand to gain:

1. Reach more people

Transcriptions broaden your audience by enabling individuals with hearing impairments or auditory processing difficulties to participate in the experience. Non-native speakers also appreciate captions and transcriptions, to help clarify what they’re hearing. In addition, people are increasingly turning to transcriptions while they consume video content in noise-prohibitive environments. Let’s say someone is stuck on a bus without headphones but still wants to catch the latest episode of their favorite podcast, transcribed audio files make that possible.

2. Stand out by being searchable

From the moment you began reading this sentence, over 60,000 search queries have been entered into Google. That’s tens of thousands of valid reasons to create transcripts for your audio and video files, namely to enable searchability and boost Search Engine Optimization (SEO). Search engines can’t filter through audio or video files to match them with search terms; they work exclusively through words. That’s where transcripts come in, as they create searchable and indexable audio content that is more easily discovered by search engine algorithms, making your site more accessible and allowing more people to engage with your content.

3. Make your site user-friendly

Beyond search engines, audio transcripts also make your content searchable within your own website. Usually, internal website searches only return results if the query is a perfect match to your media’s title or tags. But, with a transcript, users are able to discover all content related to their search terms just as they would using a search engine, increasing both time spent on your site and engagement. The result is a more intuitive and user-friendly website experience.

Creating searchable audio transcriptions doesn’t need to be a hassle. A robust transcription and captioning platform will allow users to create searchable audio transcripts easily and quickly. Moreover, a solution that leverages both artificial and human intelligence guarantees the highest standards for both accuracy and speed so you can broaden your reach with optimized, searchable media content.

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