Customer story

Helping Acacia Avenue Navigate the Leap to Online Research

When strategic research consultancy Acacia Avenue shifted from in-person interviews to online research their transcription solution had to adapt as well.

In a Nutshell

Acacia Avenue is a strategic research consultancy offering qualitative and quantitative research. The qualitative research element is often in the form of interviews. In a pre-pandemic world, these interviews were conducted face-to-face. However, as with many businesses, Acacia Avenue was forced to adapt to the shifting rules and move its business online.

The Challenge

Having access to what was said during interviews in an easy-to-use format is paramount to the work Acacia Avenue does. The written word is more efficient to analyze and allows key quotes and comments to be easily lifted and included in insight presentations to help bring them to life. The more traditional notes that Acacia Avenue were used to working with needed to shift to the new environment too.

“Verbit (formerly Take Note) supported our smooth transition to a purely online model during the pandemic. With such a large shift to our usual ways of working, we were grateful for such an easy and quick process that our researchers could just pick up and roll with. We’re looking forward to continuing to work together as we transition to a hybrid approach to our projects. Verbit’s transparency, excellent communication and friendly team make them the ideal transcription partner.”

Krishna Juggapah Field and Operations Manager, Acacia Avenue

The Solution

Verbit worked with Acacia Avenue to transfer them to audio transcription, allowing them to conduct their analysis and build engaging reports in the same way they were used to. Researchers were able to use Verbit’s fully secure encrypted portal to upload the audio from their online video sessions.

The content would then be transcribed to provide word-for-word detail on the participant’s contribution, all accurately and with guaranteed speedy delivery times.

The Results

In a challenging time, Acacia Avenue were able to continue to deliver high-quality insights to their customers by conducting research interviews online. Receiving accurate transcripts and benefiting from guaranteed quick turnaround times has been instrumental in the smooth transition to a more digital way of working.

The ability for researchers to easily upload their files to the Verbit portal provides additional flexibility and allows the transcription element of a project to slot effortlessly into existing workflows.

As we move into a hybrid way of working, Acacia Avenue are well placed to deliver quality results for their clients through a blend of online and face-to-face research.

“Being able to review and analyze what has been said during interviews is fundamental in allowing us to help our clients to make better decisions. We can depend on Verbit (formerly Take Note) to provide us with accurate transcripts when we need them. Their portal makes the entire process simple, and the self-serve aspect fits in well with the fast-paced nature of the work we do. Plus, our data, that of our participants, and our clients is secure.”