Customer Spotlight


Udacity prioritizes student success by leaning on Verbit's transcription and captioning solutions to enhance their video-based online lessons.

Table of сontents

In a Nutshell

As an education-focused organization, Udacity’s top priority is student success. Since their online lessons are heavily video-based, captions and transcriptions are integral to supporting and enhancing the learning process. Last year, Udacity set out to find a transcription and captioning provider to support this goal.

Jason O'Mahony Video Producer, Udacity

"We were really looking to find that optimum trifecta of speed, accuracy and cost. Verbit delivered on all three! All around, it’s been a huge success for us."

The Challenge

Udacity is focused on providing high quality online learning experiences to ensure success for all students. The requirements for a transcription and captioning provider came down to three key areas: precision, speed, and scalability.

  • PrecisionUdacity’s primary concern was with transcription and caption accuracy. Udacity required an impeccable standard to support a cross-section of students, including those who prefer to learn by reading, those who are non-native English speakers, and students with disabilities, particularly those with hearing impairments.
  • SpeedUdacity’s secondary concern was speedy service. This was critical because of the high number of videos that require transcription and captioning.
  • ScalabilityUdacity serves millions of students and has high standards for quality at scale. They were looking to minimize the incremental cost of video transcription while simultaneously increasing quality in order to serve students globally.

The Solution

  • Boosted Turnaround: Verbit delivered completed transcriptions in one to two business days
  • Greater Accuracy: Verbit was able to easily process technical terms and maintain a consistent level of high quality

  • Reduced costs: Verbit offered a competitive cost-per-word while delivering better results on speed and quality

The Results

Udacity was looking for a transcription service that would deliver high quality, while delivering faster results for a lower price. With Verbit, they found:

Unprecedented Speed

Udacity was looking to upgrade from a five-day lead time. Verbit was able to deliver completed transcriptions in one to two business days.

“Speed is a key priority for us, since we have so many students who rely on captions and transcriptions to fully understand the material being taught. Verbit amazed us with how quickly they were able to get our files back to us – we rarely have to wait longer than 24 hours.”

Reliable Accuracy

Verbit’s hybrid model of artificial and human intelligence proved to be highly effective for Udacity. Many of their courses are in technical domains, and Verbit was able to process complicated terms with ease and maintain a consistent level of high quality.

“One of the first videos that I sent through Verbit referenced a relatively obscure textbook and the equally obscure professor who had written it. Both names came back perfect in the transcript. We’re constantly impressed with the excellent quality we get from Verbit.”

Cost Reduction

Udacity was looking for a solution that was reasonably priced and maintained its standards for high speed and accuracy. Verbit offered a highly competitive cost-per-word, while delivering better results on turnaround time and quality.

“When evaluating our options, it was clear that Verbit offered the quality and timeframe we required at an overall operating cost that aligned with our budget.”

Jason O'Mahony Video Producer, Udacity

“Most importantly, Verbit helped us uphold our core values of putting students first and enabling equitable access to higher learning for all.”