New survey report: Market trends and perceptions on ASR & captioning

Discover the results of a third-party survey of 200 business leaders who are incorporating Automatic Speech Recognition tools & captioning in their work.

Table of сontents
cover mockup new 2 (1)-min

Discover peer attitudes and expectations, including:

  • How much content they’re captioning currently
  • The most common use cases of ASR and captioning tools
  • Their expectations for usage and investment in the coming year
  • How many are exploring the use of Generative AI
  • How they use and perceive free, built-in ASR tools

Survey methodology

Verbit commissioned Global Surveyz Research, an independent global research firm, to conduct a survey of 200 business leaders across industries. The survey is based on responses from senior executives (Director+). Respondents work across entertainment and media, banking and finance, tech and telco, healthcare or pharma, business, advertising and marketing, automotive, retail, energy, food and beverage or hospitality. They hailed from companies in the US (33%), Canada (33%) and the UK (34%).

Get a deeper understanding of
ASR from your peers

See the survey report