Meeting New Media Market Requirements

In response to media industry changes and COVID-related needs, more technology is being involved in the media production process to help with remote work. Today’s media production companies and professionals are facing delayed shoots and budget constraints, greater expectations for more on-demand content, FCC compliance requirements and audience desires for personalized content. There’s also a greater need to reach more international audiences as more content is consumed globally and in multiple languages.

In working daily with media producers and assisting them with the transcription, captioning and translation needs for news, talk shows, video interviews, movies and more, Verbit’s media-focused team continues to adapt its offerings. While Verbit continues to advance its AI-based tools to help with media’s growing needs, it’s also releasing new capabilities to further support all media customers and their requirements.

For example, Verbit now offers all media file formats plus burned captions, or open captions.

For best practice, here’s a list of requirements that are common in the media market:
– File format for delivery
– Max characters per line
– Max lines per subtitle
– Min time gap between subtitles
– Min subtitle duration
– Max subtitle duration
– Recommended reading speed
– Default position (e.g. bottom center)
– Repositioning to prevent overlap with on-screen text
– Sync subtitles to burn-in timecode (BITC)

The more Verbit’s team works to understand the daily and ever-changing needs of media professionals, the more our tools look to reflect them. We don’t believe in one-size-fits-all solutions for media, but instead look to offer customization and personalization to meet the needs of each media company we assist. In working with various media companies, we’re also then able to uncover what works well and what doesn’t to share these practices and aid in solutions to reach greater audience pools, offer effective media captioning and transcription, present audiovisual translation for global viewers and more.

There’s also greater pressure during these times to ensure all media provided is inclusive and accessible to viewers with various needs. Verbit is also helping to offer guidance to media production professionals to ensure they’re meeting FCC caption rules and standards, the requirements of both the Americans with Disabilities Act (ADA) and Communication & Video Accessibility Act (CVAA), as well as Web Content Accessibility Guidelines as outlined by WCAG 2.1.

You can learn more about Verbit’s media offerings and solutions here.