Words Matter

Let’s face it, words make a difference. The change of one word in a sentence can tell an entirely different story.  Have you heard of the old-time rhyme “Humpty Dumpty Sat On a Call?” Nope, you haven’t. The correct title of this famous rhyme is “Humpty Dumpty Sat On A Wall.” However, if you did hear about the Humpty who sat on a call, you probably had a hard time focusing on the words coming out of the storyteller’s mouth.

The Need for Undivided Attention

Words use up a lot of cognitive energy. Our brains must gather up more resources to process words than they do numbers. That’s why it’s important that our attention is fresh and undivided when we’re processing what was being said. One distraction and we’re talking about an egg who sat in on a potential business call rather than a fragile egg that faces imminent danger as it sits on a wall.

Language Before Math

The world of education is well aware that words are harder to process and need more cognitive resources than numbers. This is why public schools across the USA make an effort to schedule language classes earlier in the day. However, as much as a school rearranges its schedule, it won’t ever beat the most detrimental hurdle in word and sound processing: background noise.

Competition for Attention in the Classroom

The academic setting faces an age-old problem that’s only getting worse. Teachers and professors are at war with more than just chatterboxes in the room; they’re at war with the bells and buzzes of the smartphones in the room. The competition for attention is no longer a battle for the attention deficit, it’s a battle for everyone.

Lower Effectiveness & Background Noise

Studies reveal that background noises such as city sounds, music, and conversations lead to a lower rate of quality performance in the majority of people. Now that’s something colleges should consider. Reducing these sounds will increase effectiveness and ultimately help a student get the most out of their four-hour lecture.

Unfortunately, it’s impossible to control the classroom setting 100% of the time (no matter how much you pay for tuition).

 

Chatter is Detrimental to Any Set of Ears

The most powerfully distracting background noise is known as intermittent speech. Intermittent speech is when you hear bits and pieces of a conversation. Our brains are automatically programmed to try and make sense of things. When we only hear parts of a sentence our brains try to fill in the blanks.  So, if two students mumble to each other during a lecture, the people around them are subconsciously using their cognitive resources to understand the context of the whispered conversation. This process happens all while trying to pay attention to the teacher. It’s in these situations that we lose and confuse crucial words in important sentences. If misunderstanding professors’ information isn’t enough to highlight the importance of this issue, just think about all the misheard rumors people are about to spread about the private conversation in the class…. hey that’s how rumors start right? “Wait, Jessica went where? What Does the Mitochondria do for the cell?”

Transcription is Bullet Proof

It’s time to stop ignoring a proven fact: it’s hard to hear even if you’re not hard of hearing. No matter how much effort we put in, we won’t get the most out of our education unless we solve this problem.

Reprogramming our brains to have a stronger sound filter is tough — just ask your brain’s GABA receptors how much effort they put in to filter out distractions. Many struggling students resorted to recording classes, but even so, a microphone hears what you hear. If someone sneezes the moment before your teacher reveals the mitochondrial function, you may hear a loud “bless you” rather than the information you need. This is why transcription is the only bulletproof solution.

American Disabilities Act Demands Transcription

The Americans Disabilities Act calls for all universities to provide captioning or request for captioning if publicly available. The university compliance rate to this demand is 99%. It makes sense: Why not rearranges the people with the highest quality of education? Not doing so is almost stealing!

Verbit Makes a Hill Out of This Mountain

Here is the even bigger question: How in the world will a lecture and or educational video be captioned accurately and in a short amount of time? Verbit makes this big question seem pretty small and here’s how:

Verbit’s Cutting Edge Technology

Verbit developed its own speech recognition technology that is specifically trained for the education domain. One hour of a class recording can take as little as 5 minutes to transcribe. Once Verbit’s technology transcribes a video, a professional transcriber looks over the transcript file, edits it and pushes the transcription to the point of 99.9% accuracy. To make sure the captioning is at its highest quality, Verbit has a second transcriber go over the transcript before it’s finally approved. Verbit’s technology is invaluable to every single student. With accuracy like this, the students in the biology lecture will finally know the function of the mitochondria as being the powerhouse of the cell as opposed to the “power blouse.”

Never Outdated

Verbit can’t be outdated. The beauty of artificial intelligence is its ability to learn and improve. The mix of AI and the human transcriber’s touch makes for an ever-evolving platform.  Verbit learns from transcriber corrections on transcript files. Therefore, each time the technology is used, it gets better.