Captions have evolved far beyond their original purpose as an accessibility feature. Today, they’re a mainstream necessity, enhancing the viewing experience for a wide range of audiences. Whether you’re binge-watching your favorite series, catching up on global news or tuning into an educational documentary, captions are becoming the default companion — not just for those who need them, but for anyone who wants a richer, more immersive experience.
This cultural shift is being driven by changes in viewer behavior, expanding global audiences and rapid advancements in captioning technology. Verbit is helping to lead this shift by offering powerful solutions that make captions more accurate, accessible and impactful for broadcasters, streaming services and viewers alike.
Accessibility and inclusion are just the beginning
Captions were originally created to serve the deaf and hard-of-hearing community by visually conveying spoken words and important sounds. With more than 430 million people worldwide living with hearing loss, captions play an important role in promoting inclusion and equitable access to television and video content. But accessibility is just the starting point. Captioning now offers a universal benefit that goes well beyond necessity — making media more engaging, informative and globally accessible.
Smarter captions mean better understanding for all
Captions help more people engage with content, including non-native speakers and language learners. In an increasingly global media landscape, it’s common for households to be multilingual or for viewers to watch content in a second or third language. They can bridge language gaps and support stronger comprehension and vocabulary retention.
For broadcasters, businesses, educators and content creators, this means your message is not just being seen but truly understood. That’s where Verbit shines — with high-accuracy captions powered by our AI-driven Captivate™ engine, content becomes clear, context-rich and globally accessible.
Captions keep you tuned in
Whether you’re in a noisy café or trying not to wake your roommate, captions provide an easy way to follow along with what’s happening on screen. Today’s viewers expect to control how they consume content — with or without sound. With Verbit, delivering this flexibility is seamless. Our captioning solutions are built to adapt across devices and environments, ensuring your content remains compelling and accessible wherever it’s watched.
Improved focus, retention and engagement
It’s not just about convenience — studies show that reading along with captions helps viewers retain more information and stay focused longer. For educational content, news and entertainment, they improve engagement and recall. Verbit’s captions are especially useful in this space, with built-in customization tools that allow clients to format them for clarity, visibility and branding consistency. Captions help reduce distractions and make your content more “stickable.” When viewers understand and retain more, they keep coming back for more.
Streaming platforms helping set the standard
Major streaming platforms like Netflix, Disney+ and Amazon Prime Video have normalized the use of captions and subtitles, offering them by default in multiple languages. These services recognize that captioning enhances accessibility, expands their audience reach and improves viewer satisfaction. Verbit empowers media providers to meet and exceed these expectations. Our solutions deliver high accuracy AI-powered and human-created captions, customizable formatting and seamless platform integrations. Whether it’s a global streaming service or a niche broadcaster, Verbit helps make captions smarter, faster and scalable.
Built for the future of media
What makes Verbit’s captioning solutions different? It all starts with Captivate — our proprietary captioning engine built with input from expert transcribers, speech scientists and AI engineers.
Our key differentiators include:
- Advanced speech recognition: Captivate understands diverse accents, dialects and speaking styles better than generic ASR tools.
- Dynamic Domain Dictionary™: Captivate continuously updates its language models to reflect trending terms, brand-specific phrases and industry jargon to ensure higher accuracy.
- Guaranteed uptime and scalability: Designed to support enterprise needs, Captivate delivers captions at scale, with high availability and rapid turnaround.
- Customizable workflows: Captions can be styled, formatted and delivered in ways that match your platform’s needs — whether it’s OTT, broadcast or on-demand streaming.
Verbit’s solutions don’t just deliver captions — they elevate them.
The expanding role of captions in media
While captions have already proven essential, the future holds even more potential. As AI technology continues to advance, we’re likely to see captions that respond dynamically to viewer preferences, adapt in real time during live events, and integrate more tightly with other accessibility features like sign language avatars or audio descriptions.
Verbit is actively investing in these innovations, ensuring our partners stay ahead of the curve and ready to meet rising viewer expectations.
Make your content more inclusive, insightful and impactful
Captions are no longer a “nice to have” — they’re a must. They serve as a powerful tool for accessibility, engagement and global reach. With Verbit, you gain a partner who understands the nuances of captioning and brings you the technology, expertise and customization to make it all possible. Connect with a Verbit captioning expert today and explore how we can help you meet your goals.