On April 23, 2005, Jawed Karim posted a video of himself online. Although Me at the zoo was not the first video to be uploaded to the web, nor were its 19 seconds exceptionally remarkable, the footage would make history by being the first entry on YouTube. Since that watershed moment, billions of videos have been shared on the platform, with an estimated five hundred hours of video being uploaded to the site every minute. Add to that videos on other social media, news, education and entertainment sites and you are looking at an astounding mass of footage – all of which requires captioning.
To ensure compliance with regulations and avoid repercussions, companies are racing to get their videos captioned or transcribed as quickly and as accurately as possible. While maintaining online standards is critical for any media producer, it is by no means the only reason to transcribe and caption content.
Here are three additional benefits organizations can stand to gain:
1. Reach more people
Transcriptions broaden your audience by enabling individuals with hearing impairments or auditory processing difficulties to participate in the experience. Non-native speakers also appreciate captions and transcriptions, to help clarify what they’re hearing. In addition, people are increasingly turning to transcriptions while they consume video content in noise-prohibitive environments. Let’s say someone is stuck on a bus without headphones but still wants to catch the latest episode of their favorite podcast, transcribed audio files make that possible.
2. Stand out by being searchable
From the moment you began reading this sentence, over 60,000 search queries have been entered into Google. That’s tens of thousands of valid reasons to create transcripts for your audio and video files, namely to enable searchability and boost Search Engine Optimization (SEO). Search engines can’t filter through audio or video files to match them with search terms; they work exclusively through words. That’s where transcripts come in, as they create searchable and indexable audio content that is more easily discovered by search engine algorithms, making your site more accessible and allowing more people to engage with your content.
3. Make your site user-friendly
Beyond search engines, audio transcripts also make your content searchable within your own website. Usually, internal website searches only return results if the query is a perfect match to your media’s title or tags. But, with a transcript, users are able to discover all content related to their search terms just as they would using a search engine, increasing both time spent on your site and engagement. The result is a more intuitive and user-friendly website experience.
Creating searchable audio transcriptions doesn’t need to be a hassle. A robust transcription and captioning platform will allow users to create searchable audio transcripts easily and quickly. Moreover, a solution that leverages both artificial and human intelligence guarantees the highest standards for both accuracy and speed so you can broaden your reach with optimized, searchable media content.