I think we can get started.
Welcome everyone today to
our webinar on hybrid business events.
My name is Danielle Chazen and I'm
the Content Manager and Event Lead here at Verbit.
We're really excited to have
two amazing speakers here today to really talk
about this topic and what they're seeing both
from the event and the video perspective.
Just so you know, this webinar
is fully available for transcripts and for captions.
So to access those,
just follow the directions on your screen here to access
either the live transcript or
the close captions if you'd like to
consume the content that way.
Why are we doing this event?
I know from the Verbit side,
we just keep hearing from
everyone across all different
industries that we're working with.
What is a hybrid event? How does it work?
How do I do one effectively?
What does it mean for my business?
We wanted to really just
create something that can serve as
a best practices and a guide with
two absolute experts in the space.
Also just to let you know,
we'll be taking questions live at the end,
so please feel free to submit them in
the Q&A on the Zoom navigation bar,
and we'll be happy to chat
with you later about those questions.
To kick things off, let's do a quick poll.
We're wondering, have you ever
produced a hybrid event before?
I'm going to launch this poll right now.
While you're taking a moment to respond,
I'm just going to have the speakers introduce themselves.
Chad, would you like to go first?
Sure, I'd love to. My name is Chad Blaise.
I have the pleasure of filling the role of
VP of Growth at Bizzabo.
Since that's a silly title,
It's an interesting cross functional remit focused
on all of our existing customers, our channel partners,
and our agencies, so a great bit of insight into how all
of our existing customers in the industry in general is
experiencing this particular topic
of what is hybrid events.
It's great to meet you all, I'm excited
to hang out with close friend of mine,
Charlie. How are you Charlie?
Thank you Chad, we are super
excited to be here with you.
My name's Charlie or Charlotte Copeman.
I'm Director of Virtual Events at Kaltura.
I focused on the culture for virtual events platform
from both planning events with our largest customers
and obviously reaching out
to prospects and supporting them
and setting up their initial concept
of event and seeing all the way through
to the live event.
I'm super excited to be here with Chad
because this is about our Kaltura partner.
We work arm in arm very
closely across the customers that we also share.
We're really looking forward
to today and to be supported by
Verbit who we both use
and fully believe is an amazing service.
Looking forward to this session today.
Absolutely. Thank you so much Chad
and Charlotte for taking the time today,
we are super excited to have you.
The results from our first poll coming in,
so it looks like 78 percent,
so the majority of you have
not produced a hybrid event before,
and we know this is, a very new concept.
Eleven percent of you have,
that's really interesting to see,
as well as 11 percent that are in
the process of producing one currently.
One more poll question.
We're interested to know what are the top
event challenges that you're currently facing?
Is it about engagement?
Is it about accessibility?
Is it the logistics?
I'm going to launch another poll right now for
you guys to fill in while we continue chatting.
While everyone's filling that in,
it might be that not everyone is
familiar fully with this Bizzabo,
even though it's really taking the event roll by storm.
Chad, we'd love to just hear a little bit
about Bizzabo just for those who
maybe aren't familiar with it.
For sure. Our vision statement is
that Bizzabo is the company that
helps unleash the power of professional lens.
That's really our North Star.
We'd like to think of ourselves
as close to an all-in-one event success platform,
helping deliver events both in the physical and
the virtual space and now
obviously in the hybrid scenarios.
We have lots of capabilities
that help folks measure, manage,
and scale events across
all different use cases and so we're
very excited about the opportunity
of the current circumstances they present.
We feel very blessed
given some of the trajectory of our growth and recently.
But also, I think most
importantly in what Charlie said earlier is that
we feel really excited about
taking a partner centric approach.
Having the opportunity to work so closely
with industry leaders like
Kaltura in the video space
and other things that they've expanded
to through this process,
as well as taking the opportunity to have
close partnerships with Verbit in some of
the great things that we're doing around accessibility.
That's visible in a nutshell,
but obviously we'll talk
more about that as the conversation continues.
Great. We'll get into Kaltura in just a second.
But I think it's interesting to see the results
coming in so attend engagement,
I can't say I'm surprised.
Leading the pack at 50 percent,
followed by accessibility needs with 10 percent.
Also top of mine, obviously,
connectivity and tech issues or excited to hear from
Charlotte on Kaltura's end
and physical logistics which just
come with the territory of being
an event producer so that all definitely make sense.
Charlotte would love to hear a little bit
about Kaltura as well.
Sure. Thank you. Our mission is to power
any video experience and we have
a wide array of video solutions that are
deployed globally across everywhere from media companies,
enterprises, service providers,
and educational institutions.
They all leverage video to teach, learn,
communicate, collaborate, and entertain.
As of a year ago, we launched
the Kaltura virtual events platform.
I think you probably all understand
the reasons why that happened,
customer demand under the difficult times that we've
all had with COVID.
That provides a full video tech stack,
everything from content creation, live experiences,
and then through to a post-event destination
to extend the life cycle of your event.
Same as with Bizzabo analytics or
everything so I know both companies are
laser focused on how can you get
really great data and analytics out of the experience.
Amazing. Thank you.
Just quickly we wanted to just get into some statistics
just to showcase how much
of the hybrid events are being adopted,
21 percent of marketers stating that they're
procuring a hybrid platform,
71 percent of companies with 5K or more employees,
stating that they're including
hybrid events in their portfolios.
We're really seeing so many different companies across
so many different industries looking to
embrace this type of technique.
But with it definitely comes challenges
and I know that it's really top of mind
about how to engage both virtual attendees as well as
in-person attendees and create
experiences that allow them to network with each other.
Also with 72 percent of people that are
attending events believing there's
more value in attending in-person,
really creating an effective virtual hybrid experience
for those that are attending
virtually is really important as well.
Just some interesting stats to share,
one other thing is a lot of the times of events,
the ROI and especially with
hybrid events that's happening after.
It's usually being recognized about seven months after
the event date and so making the case to
your manager or whoever
it might be that you really need to
have a little bit of time and
those results and those regeneration,
all those tools will come through is something
that does take time
and does sometimes need to be communicated.
With that, I'd love to kick things off
and get started with this.
We're really just trying to create a fun dialogue between
Chad and Charlotte for them to
really give some best practices.
To kick things off, Chad, let's start with you.
How can companies execute
hybrid events effectively and what are
some best practices from
the visible angle that you would recommend?
That's a great question.
I think even before I addressed
the hybrids specificity of the question,
how can one execute great events?
I think you always want to start with what's important,
the right questions as to
what you're trying to accomplish?
Why does it matter?
Why are you throwing the events?
That's going to inform a number of parts of your process
from the registration process to the pole,
reinforcing how you engage the audience, etc.
The challenge that is overlaid on events in general,
when we think about hybrid is
that you now have two different audiences.
You have an audience that
is in person that folks have been very
familiar with over the last few decades and
then an audience that's
virtual and how do you connect the two, etc.
There's a lot of things that you need to think about.
The thing that I point towards
is really that orientation and that North Star,
which is why are you throwing the events?
Why is it important?
How are you going to measure it, etc.
From a best practice perspective,
there's lots of things to cover.
I think about the way that I
articulate this is that with
hybrid and more importantly with virtual,
which is a component of hybrid,
you really have to think about content.
Content has become key.
You want to keep folks who have the ability to hit
the eject button very quickly out of the virtual events.
Their attention in order to do that,
it's important to create contents and I want to
show that is thoughtful around
how you engage the audience,
how you keep their attention,
how you align to the things that they're showing up
to the events had to learn and understand.
For example, what I'm saying
right now is not interesting to you,
you're very easily going to sit,
head some other direction and do something else.
I think it's going to be important to really think
through back to those first couple of
questions of why you're doing this or everything
around why that's happening, including your speakers,
your content, the engagement strategy or run of show,
and ultimately give yourself the best chance to keep
that audience that is sitting in two different locations,
potentially some different desires, etc,
stay engaged throughout the course of
that event. What do you think Charlotte?
Yes, obviously I echo much of what you've said.
With all events, we obviously need to focus on what
the goal is before you decide on how to execute.
For some it's marketing and pipeline building,
others it's a customer attention exercise.
Networking is obviously key,
and I think that shows in the poll that
we've done early by not make it an interesting event.
Anything like training and
sponsorship are a combination of all of those.
Those need to be cemented,
I think before you begin.
Although you want a continuous theme
between an in-person and virtual,
I think those goals are addressed really differently.
You can't replicate an in-person event,
but you can't equally using
different techniques virtually.
You can have just as an amazing an experience.
But you don't want to use
the exact same experience ever both.
I think also it takes a village to put on an event.
Get a provider that partners really well
with you everything from design,
content, agenda, and planning,
and delivery obviously of the event, which is key,
live analytics, post-event support,
how you extend the lifecycle of your event.
You need a partner that works with
you through all of those,
whichever event you choose.
I would say that's supreme-important.
We have a consultancy team that works with
you end-to-end on that process.
I think that's essential because
even if you've perked in-person events
on before adding their virtual element
and managing those two at the same time.
Often, you'll find that we
speak to folks and they'll say,
we've got a team of four or a team of five.
It's doing all this. It's a lot of work
for a reasonably small group of people.
Find a vendor that partners with you and extends
your team and really works with you.
I think also before execution, think carefully,
not just about the day of the event and the live event,
but what comes before, what
creates the buzz around your event?
Don't just put flat video content
out there and hope people will come. Think
about interactive video experiences and quizzes together,
Also think about things like training and accreditation
to really ramp up
their interest and excitement in your event.
The same post-event.
You don't have to take the events
like down straight away.
How do you extend that further among three months,
six months, and keep
that content alive and keep refreshing it.
I think when it comes to execution,
in summary, I think Chad was very much aligned on this.
It's looking for the right team to work with and
making sure you extend your own team.
Thinking about what your goals are,
and also thinking about
the entire life-cycle of
your event space are super-important.
But your provider should help to give you
some best practices and work
hand-in-hand with you on that team.
There something else to think
about and I love to hear your take on this.
If we're talking about hybrid,
there's a lot of definitions of hybrid,
or at least categories.
Some of the research that we've
found that informs us is that,
do you want to optimize for in-person first?
do you want to optimize for virtual first?
Do you care whether the virtual
and in-person audience interacts?
Because sometimes that takes a lot of
work and maybe the benefits aren't there.
If the answer is yes,
then there's ways to think about that and there's ways to
optimize all the things that
Charlotte was so thoughtfully articulating there.
It's this idea of really think about upfront
what you're trying to achieve
because in this new world of hybrid,
it can be more time-consuming.
It can be more complicated to Charlotte's point,
you want providers that have that flexibility and
capability to handle all of those scenarios.
But with all of those scenarios in mind,
I think it's really important to understand what is
the ideal scenario for that particular use case,
for that angle they have in mind.
As a result, that's going to set a course of
thinking through some of those details
that Charlotte was mentioning there.
The reason I want your thought Charlotte is that
what's your take thus
far when it comes down speaking of
what's my take my French Bulldogs
have something to say about that.
But what's interesting for
me in a question that a lot of people are asking me and
I'd love to hear your take Charlotte is this idea
of what type of
hybrid events are you seeing most frequently today?
Virtual first and person-first, etc.
Anything sure I love hearing.
I think it's changed over the last 18 months.
I think initially, folks were in panic stage.
We had an in-person event planned.
We need to get that specific event
online or a series of webinars.
That's all we care about because it's in
two months or three months.
It's a case of how do we help
them get online really is as simple as
that and in scale and get a really
stable, nice streaming experience.
It was difficult to predict what they trained to obey,
whether it was going to drop off on
the virtual events side and get back to in-person.
But what we've experienced is actually most
have really embraced the virtual element.
I want to combine those continuously
because they realize that obviously you can
extend your audience even outside of COVID times.
I think one of the most interesting things
I've seen is that initially folks
were concentrated on how they
bring the in-person into the virtual.
Now, how did they bring the virtual into their personal?
So things like creating live polls and putting
photos on a page on
the website if their experience at a conference.
Things maybe doing round-tables
in the weeks over the event.
We've worked with a couple of partners recently,
we took a three-day in-person
event and extended it over three weeks.
When they come back next year,
then it will be very similar,
but they'll have an in-person elements.
But all the virtual stuff,
the free staff and the fun stuff,
and yoga classes,
and cocktail making classes
and the networking rooms and all that kind of stuff.
They're taking the virtual to
the in-person event as well
so that you can extend that experience.
I would say that's my biggest takeaway.
That's how much their experiences have become.
I think that's an amazing thing because you're bringing
both sides to life by taking the best of age.
Absolutely. Thank you guys for that.
Because we have two absolute technology leaders here,
and what are some tech considerations
that you think should really be
kept top of mind for those that are producing
these hybrid experiences on that?
Chad I'll start with you again.
Ms. Danielle, and by
the way plus one on Charlotte's earlier comments.
When it comes to technology,
I think maybe is a continuation of what
Charlotte was mentioning when it comes
to this integrated experience,
I think the expectations of
attendees is that they want to
really choose their own adventure.
So having the technology that allows them to facilitate
that and empower them to do that, tactically,
that can come in the form of
robust agenda management and the right type of
registration process that collects information and
a lot of the things that tailor
itself to that empowerment.
But from a tech perspective and a platform perspective,
you want to empower folks to really feel like they're
choosing their own adventure that's going
to create lower attrition,
hire sticky, longer-term attention to the content, etc.
So I think that's one thing to think about.
I think the other thing is both the tech,
and this goes back to Charlotte's point as well,
event professionals are some of
the most creative and genius folks that I've met.
Having a tech platform that
has the flexibility to empower
the event producer to think about
different ways and test scenarios,
maybe test, if you will, how
we create some of that engagement.
Because it's not always going to be tech,
you're going to have the creative thinking
around how to leverage sector,
bring that to bear.
To Charlotte's point earlier
around that integrated experience,
we happen to throw an event
recently called Agents of Hybrid where we
had robots with screens on them.
They had people that were
remotes engaging with people in person.
Why? Because sometimes and
what we found in our research is that,
sometimes the folks in person don't really want
to interact as much with the virtual attendees.
They're there to interact with people in
person but how do you facilitate and
broker that if that's one of the goals you
want to connect those two audiences?
We leveraged a capability with robots,
with screens and have those things happen.
I think it's a platform that's flexible.
Not only through a technical construct,
but also through the creativity of
people putting on events to ensure that
those creative minds and
the expectations of bespoke experiences for
some of these already temporally events are things that
can be realized through the platform.
Plus you need a slew of great partners,
that can extend that platform.
All the things that we're thinking about,
I'm sure other technology
companies are thinking the same.
For us it's about flexibility,
it's about choice, it's about empowerment.
We feel like we might be on
the right course because a lot of our trusted partners,
like the folks on this call, seem to agree with us.
From a technology and video perspective,
I think that look for client references first of all.
Look at other events that your partner has
worked on and get to
the previous examples to get a look
and feel for what they can do.
Because there are providers at every level
and you don't necessarily want the all-singing,
all-dancing most expensive provide
when you don't always want the cheapest,
but there's place for all of us actually
in all different experiences.
I think you'll find some can host
100 attendees and some can host a million.
Understand what your goals are,
how their technology scale so that suddenly if you have
a huge boost to your attendees, everything runs smoothly.
Don't just plan for,
we expect about 1000.
Make sure that if it went to 5000,
then you can scale and also it's not
going to break the budget if that happens.
Both Chad and I agree that
platform stability should be
your absolute number one on the checklist.
All the bells and whistles,
and I know everyone's interested in the stickiness
and making it fun and lean-forward experience.
But if you haven't got stable platform and
the video goes down or the audio goes
down or folks can't get into the registration,
then that's pretty much the end of your event
regardless of what happens behind the wall.
I think that most providers out there,
everyone runs live sessions.
Most have chats, Q&A of some description,
but what else can they offer?
What about content creation?
Can your presenters create
and upload the content
using the same platform or
do you have to have other tools?
You have to think about that both from
a planning and training and budget perspective.
I also think if you've got things
like sponsor booths and meeting rooms,
if that's super-important to you then make sure that they
have the technology ahead,
and then the area that everyone's interested.
Where does the fun happen? Where's the social?
Where's the networking? Where is the yoga class?
Where is the cocktail making class?
Where is the round tables?
Do they have lots of different environments
that suit all of those different use cases?
We have a lot of customers that come to us
with set mind of what they want to
put on three months later or two months later
when we speak to them and they say, you know what?
We went through this amazing event yesterday and in
there they had a live band playing,
we'd like to do that.
If you want to make sure there's flexibility,
think about that from both a technical
and a partner perspective
because those things make a big difference.
Same for training and accreditation,
is there a way in which you can get
accreditation through your provider.
I think it's super important to drill down
into those elements because adding them
later proves really costly.
Starting to add multiple partners
on later can prove costly and I
think the same as with
ourselves and Bizzabo. We all
have these amazing partner networks.
That's how we became partners because we
work together to provide folks with
the best of everything that we do and I think if you have
a provider that does that, you're not stuck.
If you come up with new ideas and things that you need,
both of us as organizations,
reach out and we both partner
with Verbit is a great example.
We have lots of the same relationships that's
going to help you to very
quickly add integrations and grow your experience.
I think just like I said,
the platform's stability is absolutely crucial so that
should be your number one and get
references for that for sure.
Make sure that it's stable for the volumes that you want,
but also the fun stuff and make sure
that as your amazing ideas grow,
then your partner can grow with you too.
I agree. Danielle, if I could jump in.
I think what's really interesting for me
is that, Charlie, you covered on
something which is this constantly changing set
of requests associated with
certain events and that flexibility is important.
I think the other thing that's important there is,
really think about the outcome.
You're going to hear me come back to the outcome a lot in
this conversation but, what that outcome is,
because sometimes folks get really focused on this is
the thing I believe is going
to be the thing I need as opposed to,
this is my outcome and there's
a lot of ways to get to that outcome.
In fact, in some ways,
the thing that you thought
was going to get to that outcome
maybe not be the best way to
get you to that outcome based
upon some of the experiences that we've gathered.
I think with all that in mind,
it all comes back to the outcome
that you're looking for and then having
a provider that can help you navigate that.
Again, to Charlotte's point,
some of that through technology, stable,
consistent, fully referenced technology
that works extremely well.
Some of that's through, some of
the professional services
that we can provide as providers,
some of that in the form of an ecosystem of partners,
both on the technology and professional services side.
If you have a vendor that does those things well
collectively, as opposed to,
we have these three things and
this other provider only has two of those three things,
therefore we're better as opposed
just thinking more holistically
about the potential offering that
can be brought to bear by your partner.
The answer is we were finding
more successful people taking a broader approach.
Again, there's always going to be cost sensitivity and
there's a lot of choices out there
today and to Charlotte's point,
there's lots of room for folks
actually be successful in the space.
But if we're talking about
high-level guidance and we've seen it's really
around finding that flexibility in those areas,
the platform, the services, the partner network.
Then really a good guide
and coach through an outcome-based conversation versus,
this is a very specific feature
then I'm looking for success.
Thank you both so much, so many insights.
This question came in and also for
Marylynn a little bit in the Q&A,
and I again encourage
any attendees to submit any questions.
But around facilitating networking,
I know Marylynn asked specifically if you guys
have any virtual networking options that you
found to be the most
effective so we'd love to hear a little bit on that.
I'm happy to go first, Charlotte,
if that's okay. I'll lead off.
There are lots of
networking solutions and opportunities that work.
I think again, it really
depends on what you're looking for.
There are communities out there that platforms have.
There are breakout sessions
that are one to few that are facilitated,
that are unfacilitated,
and there are one-on-one meeting
solutions that broker that.
There are social walls and other things that
promote a different type of
networking that connects in different ways.
There are a lot of capabilities out there,
both inherently native to platforms like our own
but also to the partners that we work with.
I think for us it's really around
making sure we understand the goal and this is the theme.
But because there is a lot of
technology these days that
have been built around this area,
it's really around what you're looking to activate.
Charlotte mentioned earlier this idea
of this almost fun aspect.
That's one way to build connections,
almost like a managed serendipity type of scenario.
Well, let's go make cocktails together.
That requires a certain type of technology.
That wouldn't happen in a one-on-one meeting solution.
That would happen in webcasting solution
or a webinar like solution or WebRTC solution,
like Kaltura and Bizzabo has.
I think it's really sorting
out what you're looking for in that network.
Is it connecting a small number of
like-minded individuals because of
information gathered through the registration process?
Is it self-selection through a build out of
a community that allows them to connect in a certain way?
Is it in some ways for serendipity by randomly
assigning people together in
a one-on-one conversations giving
people to search folks out?
All of those capabilities exist in our platforms.
I think it's more about what you're trying to
accomplish and what you've found works best.
There's some benchmarks out there that
highlight some things that we can share later,
but fundamentally, there's lots of things you can
do to facilitate networking.
I think it's more about finding ways to make sure
that what type of event you have,
what your outcome is,
what type of audience members,
and what they're interested and eager to participate in,
and that will inform you as to what pieces of
technology you can leverage to
facilitate the most effective networking for that event.
Charlotte, do you have anything to add there?
Yeah, sure. I mean,
I touched upon this earlier,
but I think if you open up
the virtual networking to all attendees.
Those are the in-person,
they start watching the keynote.
They can have their phone available and take
part in the chat that's happening
in the virtual environment also.
Once you've made all your connections
with whoever it is that you want to reach out of it.
Hey, I'm starting the session right now.
Are you're watching it? Yeah, I'm
watching it online too.
I'm actually going to move across to the second session.
I think it'll be something that you're interested in.
You can still have that united experience.
It doesn't mean that you have to be
physically in the same space together because
actually when you are
in an in-person event you don't do that.
I'll ping a colleague and say,
"I'm in the keynote," and they'll say,
"Actually, I'm in the 703.
There's a really cool thing that's happening here."
Instead of getting them to use kind
of WhatsApp or text or whatever,
encouraged them to be using
your event chat and facilitate that.
Give them everything that they need for that.
I think for both the in-person and
hybrid it's important to focus on
the registration data that you capture.
You think about initially when folks are registering,
what is it that they're interested in and
what are they looking for?
Then use that to bring people together.
We've got certain groups that are
interested in a particular topic.
Before the event encourage the networking.
Put a workshop in place or a round table or meet
the speakers or meet the C level execs and
bring them together in
that environment even before the event starts and
that's for everybody not just for virtual attendees.
We found that to be super successful.
The pre and post stuff for us
is had a boom that I think we hoped for,
but it's really taken off and is super important.
Then things like the digital photo walls
where I'm at the event, it's cocktail hour,
and I'm taking a picture,
and I'm doing the virtual cocktail event online,
snap a picture, and share.
That helps to unite the different scenarios as well.
Then the hosted networking
rooms where someone starts with
a topic and gets folks to interact
that way and run those both during the live event,
but also again preimpose so that everybody
can take part in those.
Charlotte, I think the other thing to add is that you've
mentioned you're almost back
to the in-person constructive,
this concept of an event specific mobile app.
It could be chat, but how do you really connect
the two audiences because we're talking hybrid events.
I think the mobile app becomes much more important.
It becomes this bridge, different audiences,
and I think a lot of
those capabilities that people had forgotten about
because who uses a mobile device anymore for events?
But now that we're thinking hybrid and
in-person I think that medium
becomes a really important connector for
the two different audiences and that has
push notifications that allows organizers
to seed and prompt networking and connections,
but also allows folks to
connect in ways that to your point
feels more organic and that could be organic in
the in-person scenario of come meet me over here.
It could be organic in the form
of an in-person and
a virtual connection where we're like,
hey, I noticed there's something
that you're interested in that I'm
interested in I'm experiencing.
I'd love to be able to talk
to you about that in the future.
I think that facilitated
networking piece is going to be
something that is a big boon
and win as we start to think
more hybrid because I think it's going to bring
back pieces of the technology stack
that we've kind of forgotten about a little bit,
which are things like the mobile app or
other devices that allow us
to connect the different audiences together.
Yeah, I agree. I think that's true for polls and
Q&A and all of those various interactive.
I can think of, I don't know,
tens of events that I've been to where
the keynote on the stage will say,
"Okay, everyone get their phone out
there's a link on the screen."
If you go ahead and make
your choices and then they'll speak to it.
That obviously translate both in-person and virtual,
and that's amazing because to think that I am sat at
home with my mobile app in front of me and
I'm putting a response in
our question that the speaker live on the stage
and the in-person event is going to respond to
or see the percentage of other poll or whatever,
that's amazing because then I am there.
I think that's a really great way
to facilitate these hybrid scenarios because
my voice at home or in the office or whatever it may
be is as loud as somebody that's in the open space.
I think it's the mobile app and making
choices and posing Q&A and quizzes
and stuff is a great way to do that.
Then it's interesting because there's lots
of new innovative technology
out there and we needed to
do that and we're excited about that.
Charlotte from Kaltura, and myself from Bizzabo,
and Danielle from Verbit.
There's lots of technology companies that
are just exploding with innovative tech,
but there's also some block and
stock pieces of technology that exists already
that end up being in some ways really interesting
glue and connectors to
the different audiences and
the mobile apps probably are going to be one of those.
Plus one Charlotte, just
thought I'd raise that. Back to you Danielle.
Okay. Great. I think we've touched on this a lot,
I've heard about engaging
attendees throughout the sessions were effectively.
I think we did address that I think for the most part,
so I think I might actually just keep moving forward.
I want to get the audience engaged
again as one of our best practices.
I want to launch one more poll.
July is Disability Pride Month
and so we're trying to really shed a light and
really create an opportunity
for people to really understand that there
are so many different options to
really make sure that
you're being inclusive and accessible.
I just wanted to share another poll with you.
I'm going to activate that now for everyone to just
participate in and let us know in the past,
historically have you been captioning
your events whether they're in-person or virtually?
I know that from our perspective
we're dealing with a lot of universities
and we know that especially
with the shift to online learning there are a lot of
people who maybe didn't report
a disability or something like that before
but have now come forward because of being online
and have additional needs
that may be needed to get from that.
We'd love to hear from you if you want to
just fill in the poll right now
and just to get a sense
about how you guys are captioning or if you are.
People are just filling it out,
so I'll give them one more moment here.
But as they are,
in the meantime I'd love to hear
from both of you about how each of
your platforms is maybe addressing
accessibility and inclusion just to
make sure that these technologies that are
needed are being provided to different attendees.
Chad, do you want to go first?
I would love to go first.
First a couple of comments,
one is just commentary on
society in general which it's incredible to see.
As I've gotten older and I'm
older there's lots of gray in
my hair the diversity inclusion,
is this something that makes me smile.
I have a couple of daughters.
There's so many different reasons for
us to celebrate how the world is
evolving in a good way around inclusivity.
I think folks with disabilities and
the associated accessibility with
technology is a critical component of that.
What a great partner we're lucky to
have with you, Danielle and Verbit.
But I think to answer
the question for our platform, there's two things.
One is that we have to make accessibility.
Accessibility first is part of our development process.
We're lucky, we feel very
blessed when it comes to our funding and
the opportunity for us to really take a hard look at
our technology where everything we're building,
moving forward, has some of these things,
in fact, has it in mind.
The idea of building technology
in ways that it's just simply easy to use.
There's lots of accreditations or certifications or
guidelines and things that you have to adhere to and it's
constantly changing but fundamentally,
we have to think about building tech that's accessible.
That's the first thing. We're doing
that and it's something that we're very proud of,
and we've got a long ways to go
but it's definitely something we're thinking about.
Then the second thing we have
to acknowledge is that there are partners that
we need to go out there who have done that
extremely well in certain use cases,
and we partner with them. Verbit is one of those.
For us, it's about thinking about how we
rebuild our platform through
the lens of accessibility, and then two,
how we leverage partners who help
accelerate that journey that we're taking
to make our platform more
accessible in an accelerated fashion to allow
us to appropriately check the boxes for
such a critical component of the audience attending,
both virtually and in-person.
Absolutely. I think it's
interesting to see the results of this poll.
People are not really considering
caption for in-person events really.
I think the majority is considering it
for online events only.
Just something that's interesting to
see from our perspective that
45 percent of people aren't captioning events at all
and 45 percent are doing events that are online only.
That's quite interesting.
Charlotte, from your perspective.
Accessibility is huge at Kaltura,
and it's huge for me as well because I have epilepsy.
For me, it's super-important.
There are days when
I happily sit and focus on a piece of content that
I'm watching and there are other days where I would like
to read at the same time
because it will help me to digest.
For me also, one of
the side effects of epilepsy
is my short-term memory isn't amazing.
It sinks in better for me if I'm reading at
the same time as I'm watching
because I'm extremely focused.
So there are lots of reasons why it's super-important
to make your content accessible.
Not just for folks like me, but
everyone that that often works for.
We have an event design team
that handhold you through this process.
Things like designing your brand,
look and feel on your events platforms.
How do you think about accessible contrast colors?
It may be that your brand is great and it's very bright,
and so on and so forth,
but the contrast of your colors might not be easy for
some folks to be able to digest the content.
So thinking clearly about that.
Obviously, we live and die Verbit,
it's super important to us in terms of captions.
Every single piece of content that you create on
the Kaltura platform
has automatic machine transcriptions,
which you can go ahead and edit.
Then we have a service called Kaltura
REACH that enables you to
take a transcription and then translate
it from any language into any language.
That opens it up for the international audience.
In addition to this follow the sun mentality where we may
have three or four stop points
for an event that you are running,
I think it's also important to
recognize that just because I'm in Europe,
it doesn't mean I won't join
the North America event or the APAC event,
and I may still be interested in speakers that
are speaking in a different language.
It's not always just a case of location.
I think that whether it be
the localization aspect of
translating all of the content that's out there,
whether it's live, certainly all your VOD should
be 100 percent with captions.
I think that's absolutely essential these days.
But the translation is a great thing to
welcome lots of different audiences.
Then we have some other cool things
like multi audio tracks.
You create a piece of content once,
but it may be that the audio is in
English and Italian and Japanese or whatever it may be,
so that folks can choose to
hear it in their own language.
That's super-important as well.
Yeah, I think just really focusing on,
not just for the online and virtual experience,
but also focusing from an impersonal perspective.
Do you have somebody that
signing at the front of an event,
even just feel keynotes?
One of my best friends does this for
a living and it's super common
across both the media side of things,
you see them at concepts, but
also on the enterprise side as well,
having someone come along and sign.
How do you replicate that from the virtual perspective?
Pre-recording them and having
a picture in picture for example.
Having diverse accessible video
plays that you can use to have somebody who's
signing in the corner whilst
the keynote or whatever it may be is on.
There's lots of ways that you can do it and lots of
really cost-effective ways that you can do it.
These services are not hugely expensive
these days and should be part of your core planning.
I think, like I say,
for both your in-person and your virtual event.
It's important to leave nobody behind.
When I announced to folks that
I've got epilepsy, they're like, "Oh, wow.
I had no idea." Well, why would you?
Why would you know that information
without me sharing it?
Lots of disabilities are completely hidden and invisible.
Think about the full spectrum and to think
really carefully about the
international audience and localization,
whether it's your entire events.
Virtual psi is localized or
whether it's just certain pieces of content.
But like I say, it's
really cost-effective to do that these days.
There's no reason that really
all providers shouldn't be providing these services.
I know that ourselves and
Bizzabo provide a whole host of options on this,
and I think it's super important
and close to both of our hearts.
I think, Danielle,
on this, I want to highlight
that I've known Charlotte for a while.
I didn't know she had epilepsy,
to exactly her point.
But this is how the world has transformed.
There's so many folks out there that
we unintentionally overlooked,
and so it's so important to weave this into
your entire strategy for both virtual and in-person, etc.
Thank you for sharing that, Charlotte,
in a way that was just so nonchalant.
Also, thank you for being
such a boss lady and being credible on this topic,
and thank you to Verbit for
really giving us a platform to talk about it.
I think what you guys both said is very
much in line with what we're seeing.
So many of these technologies that are
designed to help specific sets of people
are now being used and utilized
by so many additional sets of people.
I think what you mentioned about translation,
for example, and just
allowing businesses not even live at events,
but even after the fact,
that they're recording their events on-demand,
really trying to grow their audience and push
it out to as many people as possible.
Even just brands that are putting
out marketing videos about different
product offerings and really making sure that
they're able to reach all different types of audiences.
One of our attendees chatted in
about different accents being difficult to discern,
and so using a lot of captioning and
different technologies to just help in a variety of ways.
I think right now the use cases of