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How Advanced Technology Is Propelling the Growth of eLearning

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It’s hard to believe that, even just a few short years ago, people were skeptical about the longevity and stickiness of eLearning. However, the numbers don’t lie. Market research firm Global Industry Analysts had projected that eLearning would reach $107 billion in revenue by the year 2015, and it did. Now, Research and Markets forecasts predict the eLearning industry will grow even more, to a staggering $325 billion by 2025.

 

Why is it so popular?

The massive growth of eLearning platforms has revolutionized the modern approach to education and training by embodying efficiency, flexibility, and accessibility for all. Studying online provides a way for anyone to learn on-demand, without being tied to a specific course schedule. Some of the main advantages include a flexible learning environment, lower costs, wider course topic selection, and more freedom to personalize the learning experience.

 

New trends emerging

As a technology-driven industry, the field of eLearning is always evolving. With technology at its core, online learning is typically on the cutting edge of new advancements that fundamentally change how people learn for the better.

Let’s take a look at some of the top trends that are shaping the future of eLearning:

 

Video-based learning

According to Cisco’s Visual Networking Index, video will generate 80% of worldwide internet consumption by 2019, up from 67% in 2014. While entertainment content surely accounts for a large portion, online education is a key contributor in its own right.

Videos have been on the rise in higher education for a number of years now. By presenting educational content in a more engaging way than the traditional lecture-driven format, videos help boost student engagement and comprehension of the material.

While videos on their own are advantageous, captions are essential for providing equal access for all learners, particularly students with a hearing impairment as well as those who aren’t native speakers of the language of instruction. They’ve also been shown to further improve academic results. For example, a study conducted by the University of Northern Illinois found that exposure to closed-captions increased students’ recall and understanding of video-based information, as those students scored significantly higher on the subsequent assessment when compared with their peers. In addition, a study at San Francisco State University found that students who used captioned video achieved a full GPA point increase compared to students who did not.

 

Mobile learning

As of November 2018, 48.2% of all global web traffic is being generated through mobile devices, with no signs of slowing down. The implications here are clear. Creating courses that are not optimized for mobile is simply not an option. For eLearning to remain true to its core promises of convenience and flexibility, it’s crucial for users to have the option to learn anytime, anywhere, and on the device of their choice.

 

Microlearning

Microlearning refers to, as its name suggests, small learning units and short-term learning activities. It is an eLearning strategy that focuses on providing learners with content in bite-sized and easily digestible learning nuggets. By zeroing in on a very specific subject, it allows learners to master a particular skill or topic before moving on to something else, an approach that has been shown to boost comprehension.

Typically, microlearning units are offered on all types of devices, including mobile phones and tablets, allowing learners to access the material without necessarily being tethered to a computer at a desk. This fits into the flexible nature of eLearning, as these bite-sized educational experiences can be experienced anywhere. This is particularly meaningful for people on-the-go, who can still access learning materials while in transit or in other noise-prohibitive environments. As such, captioned video is essential for a successful microlearning strategy.  


Interactive Experiences

It’s been said that, in order for students to learn, they must actually “do” something. Passively absorbing the material simply doesn’t cut it. Engaging activities are not only critical for deeper comprehension, but they also help maximize enjoyment in the learning process.

Gamification has become an increasingly popular approach in eLearning, due to the wide range of advantages it offers for learners. By challenging learners with various activities, it offers them the chance to achieve a particular reward, sparking an intrinsic sense of excitement and satisfaction. This leads to more motivation to persist and makes the learning experience more powerful and memorable, ultimately leading to better results.  

Aside from game learning, interactive audiovisual experiences are also becoming more prevalent as another tool to help students get more out of their educational experiences. For example, providing interactive video captions and transcripts as an accompaniment to lectures allows learners to search for specific terms, link to other related materials, and form deeper connections with the material as they go along.    

 

The rise of artificial intelligence

When people hear the term AI, they tend to picture a dehumanized world, devoid of personal, human touch. The reality, in fact, paints a much brighter and more optimistic picture. Applying AI to eLearning technologies allows these intelligent systems to adapt to user preferences and abilities to create a more personalized experience.

AI also brings a number of benefits when it comes to transcription and captioning, both of which go hand in hand with a successful eLearning strategy. When applied to speech-to-text technology, AI brings about equal access, greater comprehension, higher student engagement, all while boosting SEO.

 

It’s official: eLearning is the future. It presents countless opportunities to revolutionize the field of education with new and innovative technologies that subvert traditional approaches. By embracing the digital reality – from sophisticated online platforms to leveraging AI and related technologies, eLearning is leading the way when it comes to making the most of technology and all that it is capable of achieving.

 

Verbit at OLC Innovate 2019

Interested in learning more about AI-driven transcription and captioning technology? Verbit’s smart solution harnesses the power of artificial and human intelligence to generate the most detailed speech-to-text files, providing over 99% accuracy and the fastest turnaround time in the industry. Stop by booth #219 to learn how organizations can provide equal access to course content, increase engagement, and boost academic success for all students.

 

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How AI is Ushering in the Next Generation of Captioning Technology

On April 23, 2005, Jawed Karim posted a video of himself online. Although Me at the zoo was not the first video to be uploaded to the web, nor were its 19 seconds exceptionally remarkable, the footage would make history by being the first entry on YouTube.

Since then, billions of videos have been shared on the platform, with an estimated five hundred hours of video being uploaded to the site every minute. By all accounts, video content is taking over. According to Cisco’s Visual Networking Index, video will generate 80% of worldwide internet consumption by 2019, up from 67% in 2014. This astounding mass of footage originates from social media, news, education, and entertainment.

One thing is clear: video content has never been more popular. With this massive amount of content growing larger by the minute, a powerful captioning solution makes all the difference in reaching all viewers without limitations.

 

Ensure content is mobile-friendly

As of November 2018, 48.2% of all global web traffic is being generated through mobile devices, with no signs of slowing down. The implications here are clear. Creating content that is not optimized for mobile is not an option.

Captions allow viewers in noise-prohibitive environments to easily consume video content. If listening is impossible due to ambient surroundings, people can still follow along, thereby removing a potential barrier and making it easy for people to interact with the media.  

 

Provide accessibility for all

Over 350 million people worldwide are affected by a hearing impairment. Adding video captions ensures that millions of potential viewers don’t miss out on valuable content. They allow content creators to cast a wide net and catch anyone who may be interested, by making information available to non-native speakers as well as those with hearing impairments. It’s a simple and highly effective way to make sure that anyone who wants to consume content can do so with no barriers.

Captions provide the opportunity to appeal to as many people as possible and attract new audiences. Everyone absorbs information differently. While some prefer visual or auditory methods, for others there’s nothing quite like the written word.

It’s also the law. A number of federal bodies and regulations, such as the FCC, ADA, and CVAA, require media producers to meet certain accessibility standards, making captions a must-have for many organizations.

 

Increase SEO

Video captions provide great SEO benefits. Search engines can’t crawl audio or video files, they work exclusively through text. That’s why captioning is necessary for increasing visibility and strengthening an active online presence. Including text-based content increases rank and visibility on search engines and allows audiences to locate content that interests them.

 

Repurpose compelling content

If a particular topic or theme is resonant with audiences, why not capitalize on the opportunity to create other forms of engaging content on that subject? Adding video captions makes it possible to transform videos into blog posts, SlideShare presentations, infographics and more. It simplifies the process of creating new content and breathes new life into popular, SEO-friendly pieces, transforming them into other engaging collateral.

 

The solution: AI technology

AI-driven technology represents the ideal solution for organizations looking to profit from the many benefits of video captions. Incorporating sophisticated machine learning algorithms into automated speech recognition technology results in higher accuracy, as the solution can be trained for a specific domain and properly convert spoken terms or vocabulary that may be uncommon into text. Automating the majority of the captioning process also drastically reduces costs and boosts turnaround times.  

 

The fusion of AI and HI

Although technology has reached the point of achieving high accuracy without the need for intervention, there is no substitute for human intelligence. The two go hand in hand. Highly skilled individuals are critical for monitoring and editing technical outputs. This process completes the technology’s learning cycle, as corrections are then fed back to the speech-to-text engine, allowing the technology to improve over time, boosting accuracy, lowering costs and reducing turnaround time.

 

Given the ever-increasing popularity and prevalence of AI technology, organizations must begin to view these developments as a key element of their strategies going forward. The future of content creation is intertwined with the advancement of AI and represents a new frontier in the cooperation of man and machine.

 

Verbit at the NAB Show

Interested in learning more about AI-driven captioning technology? Verbit’s smart solution harnesses the power of artificial and human intelligence to generate the most detailed speech-to-text files, providing over 99% accuracy and the fastest turnaround time in the industry. Stop by booth SU8906 to learn how organizations can provide equal access to content and increase user engagement.

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