Video streaming is on the rise, increasing from over 972MM video viewers in 2017 to over 1.1 billion in 2020. This number is only expected to increase, reaching 1.3 billion by 2024.
When considering the growth of video, it’s important to consider all of the individuals consuming it. From those who are commuting to those who are living with disabilities or watching in languages that are not their own, successful videos should be inclusive of all of these viewers’ needs. Many of these individuals consume video without sound and with captions for example, some because of hearing impairments, but others due to circumstance and preference.
In fact, 85 percent of video consumed on Facebook is done so without sound, according to the American Press Institute. It’s helpful to keep this reality in mind when choosing an enterprise video content management system.
Beyond YouTube and Facebook: How Enterprise Video Platforms Engage Audiences and Provide Business Advantage
Enterprise video platforms allow for restricted access to information, which helps organizations who want to monetize their video content or when confidentiality is important.
With enterprise video platforms, organizations can restrict groups of their own audience and customize viewers’ experience. For example, undergraduate students can get access to different content that is not relevant to masters students and entry level employees will be restricted from accessing video that’s only meant for a company’s C-suite leadership. These restricted rules can also be helpful for companies that want to segregate their offerings to select audiences, such as premium subscribers.
Organizations can also provide search capabilities for viewers to choose videos based on their own preferences or create predetermined learning journeys for them. They can ensure deliverability to all desired viewers, whereas platforms like YouTube and Facebook could decide to stop showing an organization’s videos based on set objectives.
Enterprise video hosting providers also offer more analytical tools than free solutions, enabling organizations to make smarter decisions. Interactive elements, branding, and integration with additional software products provide organizations with more options.
Some enterprise video delivery platforms integrate with solutions that offer artificial intelligence based captions and transcriptions, including that of Verbit. AI-based tools offer improved accuracy and therefore greater success in getting messages across.
Are Enterprise Video Platforms Right for Your Organization?
Here are some common use cases of video delivery platforms to provide an indication of which organizations can benefit from them.
Online schools require video content management systems primarily to restrict access with a payment wall. They also need to provide a variety of program options to students and ensure each student or professional receives the correct materials. These systems allow online schools to create learning paths and interactive elements that help learners stay accountable and optimize their success. On the back end, online schools can gain and use key consumption data that helps them improve their offerings.
Universities use videos in a variety of ways. Some videos are streamed in class, while some lectures are recorded to allow for remote learning. Some programs offer lectures in video format only. A video content management solution can help beyond one class or program. It can be used to host tutorials that help students across programs, such as videos on critical thinking, faster reading techniques, or how to differentiate between valid and untrustworthy research sources. It can also be used to host videos from student projects, alumni masterclasses and student events to build a strong campus culture.
Video hosting for business is necessary when confidential information must be used, such as the recording of internal meetings or when one team works on a high stakes account that other teams should not have the ability to access. Confidentiality is also required for customer and employee training. Enterprise video content management solutions enable organizations to provide customizable ways to train both customers and employees with performance data that helps measure their impact on business results.
According to a Salesforce survey of over 6,700 business and consumer buyers, companies that prioritize training their customers and providing customer success can increase revenue by 25%. Other research conducted on Work Based Learning by Your Training Edge found that 74 percent of participants noted a lack of training as the biggest hurdle in achieving their full potential at work.
For business events and conferences, companies can use CMS video streaming solutions to gate content for attendees only or open special access to virtual ticket holders or premium subscribers. Consumer events, such as sports games and musical performances, can also provide livestreams to gain revenue from virtual attendee ticket sales. Video also provides a method to utilize captions to understand what’s being said on stage, which benefits all audience members, but also those who are hard of hearing.
Top Enterprise Video Content Management Solutions
There are a plethora of solutions on the market to choose from. Verbit recommends the following providers, as they also offer integrations with our AI-based captioning and transcription solution. We can therefore guarantee your videos will be engaging and accessible to all types of learners, professionals and consumers.
Kaltura: A Video Business Platform for Marketing, Sales and Employee Training (Plus a PaaS)
Kaltura is a video business platform that provides live and on demand tools for marketing, sales, customer education, employee training and employee collaboration. In addition to interactive tools, like quizzes and in-video search, Kaltura offers video platform as a service (PaaS) solutions for developers looking to build custom video workflows or products.
Panopto: Go Beyond Video Hosting for Video Recording, Editing and Sharing
Panopto offers a secure video portal, that lets organizations upload videos they already have, as well as create and edit new ones on the platform itself. Interactive elements, such as quizzes, can be added inside the videos. Organizations can also produce live video on the platform and use multiple cameras. After an event, the video is automatically added to the user’s content library and indexed for on-platform and in-video search, including a visual table of contents.
Blackboard: Expand Access to Education for Students of All Abilities
Blackboard helps organizations impact the student lifecycle, including K-12 and higher education by expanding access to education for students of all abilities. It also offers solutions for employee training for business and government organizations. Its CMS video streaming software offers learning management, including the creation of personalized learning pathways for students and education analytics. Accessibility resources and collaboration tools are two standout components to increase the chance of student success.
Mediasite: Video Solutions to Deploy On-Premises or the Cloud
Mediasite offers software and hardware solutions that allow organizations to record videos from anywhere, including livestreams. Organizations can also deploy videos wherever they prefer, be it on-premises or in the cloud. The platform allows users to edit videos, creates collaboration between team members, limits access to authorized people only, and measures videos with analytics. Viewers can also enjoy in-video search and interactive elements, such as annotation, quizzes, polls and commenting options for greater retention and community building. Verbit hosted a webinar with Mediasite recently to provide our audience with tips on creating more engaging, effective video.
VoiceThread: Add Voice and Video Comments to Digital Media
VoiceThread is a business video platform focused on video engagement. The platform lets both administrators (professors and workplace trainers) and participants (students and employees) add text, audio and video comments to any point in a video. Additional capabilities include options to highlight parts of the screen and add annotations. Commenters can also move back and forth between frames while recording comments, enabling deeper conversations, explanations and questions that are easier to learn from.
Enterprise Video Platforms Provide Access to a Wide Range of Learners
When choosing a video content management system, keep in mind that it must serve diverse needs. Students living with disabilities, learning in their second language, commuters, parents and those who simply retain information better visually all have different needs. Choose a platform that offers as much flexibility as possible, including interactive components, searchable video and captions, so students can carve their own paths to success.