In a Nutshell
Brands are utilizing video survey technology to better understand customers and their needs. A leading video survey software provider needed quick and accurate transcription to assist in their efforts. They turned to Verbit which is saving their team ~2.5 hours a day on formerly manual tasks. Verbit’s transcripts are being used as the source for text analysis of the video survey results. In June, the company embedded Verbit in their platform as the main source for English transcriptions. Brands are now able to get accurate customer insights and act on them quickly with no backlog of transcription work.