In a Nutshell
The University of Pittsburgh held its 2020 commencement ceremony virtually. Pitt partnered with Verbit to provide its live captioning expertise to ensure the ceremony was accessible to families tuning in live globally from 35 countries. The Monday following the event, Pitt reported 52,000 video views and nearly 5 million social impressions, demonstrating significant video engagement. While Pitt is highly committed to regularly providing captioning, the high-profile commencement environment featuring unscripted speakers presented a new challenge.