The Motley Fool

In a Nutshell
Financial and investment advice company, The Motley Fool, found themselves “launching a live video streaming network in the middle of a pandemic.” The Motley Fool partnered with Verbit to offer and prioritize live captions and transcriptions of its content, including 40 hours of livestreams per week,, to allow subscribers to engage more effectively.

The Challenge

In the early days of the pandemic, “the stock market had declined around 30 percent. Members had a lot of questions and were startled and there was so much uncertainty in the world,” said Steve Broido, Director of Multimedia at The Motley Fool.” The company turned to livestreaming to reassure members, but with 40 hours a week of live streams, they were struggling to produce accessible live video at scale.

“It was refreshing to build a relationship with Verbit where if there are any pain points, things that come up or new requests and features, that we can talk through them. Verbit has made us feel important and valued.”

Steve BroidoDirector of Multimedia, The Motley Fool

The Solution

Word-for-word accuracy essential for financial reporting

Captioning files that convert to transcripts for referencing

A true partnership relationship to meet custom needs

Live captioning at scale

The Results

Meeting livestreaming needs of 1000s of members

“When you’re doing things at that scale, you really need someone who’s going to be able to carry it.” Verbit delivers on the accessibility needs of The Motley Fool’s “highly scalable content operation.”

Delivering accurate captions and transcripts

Accuracy “was really critical to our members,” said Broido, and once The Motley Fool gets the transcript from Verbit, it is “pretty much ready to go for web publication.”

Converting files for multiple uses

“In working with Verbit, we don’t just get a highly accurate transcript, but what starts as the caption file turns into a highly accurate transcript, which also turns into the polished version of the caption file. It’s a really smart workflow and a very efficient workflow.”

Delivering value to staff and subscribers

Motley Fool has a “really close relationship with Verbit.” and “one of the places where Verbit really shines for us is with our member live streams.”

“Larger companies look at their clients as commodities, and Verbit really looked at us as humans and as people that were really trying to solve business problems. Verbit has been highly available, accommodating and accessible to us in terms of solving business problems.”
– Steve Broido, Director of Multimedia, The Motley Fool

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