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    Opening No# 5D.827

    Director, Vertical Product Marketing

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    Responsibilities

    What Makes Verbit Unique? 

    Verbit’s 470+ individuals share a vision of making all video and audio content accessible to everyone. Verbit’s in-house, AI-based solutions take live and recorded audio and video to the next level with the support of 22,000 human professional transcribers. Our captioning, transcription, translation and audio description are trusted by leading universities, corporations, legal agencies and media entities to make their content accessible, engaging and interactive! 

    Verbitizers are actively making the world more equitable for individuals with disabilities every day. After achieving the milestone of becoming a “unicorn company” and showcasing 6x revenue growth year over year, we are humbled and still fascinated by this ride. You too can join our journey toward accessibility and the reinvention of industry practices. Join our offices in New York, San Francisco, Tel Aviv and Kyiv to take advantage of flexible remote work opportunities and work with amazing people.

    Do You Have Verbitzer DNA?

    Verbitizers have the initiative to bring goals and dreams to fruition with a can-do attitude and the motivation of true go-getters. 

    We’re a group of:

    • Tech-savvy individuals who are always open to more growth and learning opportunities
    • Adaptable and flexible people who thrive in a fast-paced, startup environment
    • Creative minds who rethink and question how to outperform past results
    • Effective communicators who can promote and represent Verbit’s tech and brand

    If this sounds like you, keep reading.

    Our global product team is growing and is looking for a Director of Product Marketing to join our team in Colorado. In this role, you will bring specific domain expertise while driving revenue through defining the best solution to solve customer problems and aligning the distribution strategy 

     Job Responsibilities:

    • Demonstrate thought leadership and domain experience within the Corporate or Media verticals 
    • Works collaboratively with Sales, Product Management, Marketing Communications, Demand Generation, and other teams to drive growth and customer success.
    • Messaging: Develop product positioning, pricing and messaging that differentiates the product in the market.
    • Content: Owns and creates content (e.g. data sheets, infographics, solution briefs, white papers, user guides, web tutorials, web content, presentations, sales documentation, product videos, website copy, blog posts, release announcements) to articulate the benefits of the product to the world.
    • Sales enablement: Partner with Product Management team to communicate the value proposition of the product to the sales team. Develop the sales tools and training that support the selling process of the product. Assist sales on calls when appropriate to provide deeper dives into the product.  
    • Product launch: Plan the launch of new related products and releases and manage the cross-functional implementation of the plan.
    • Customer Intelligence: Be the expert on buyers of the product, how they buy and their buying criteria.
    • Market/Competitor Intelligence: Be the expert on competition. Follow and analyze market trends to position the product and identify new required capabilities.

    Requirements

    The ideal candidate:

    • At least 5-7 years in a Media Product Marketing role 
    • Experience working for a business-to-business global 5,000 while driving input
    • Experience in the software lifecycle of a SaaS enterprise software solution 
    • Experience with bringing innovative technology products to market
    • Experience in the Media world is preferred but not required
    • Experience with product marketing that contributes to adoption and market momentum
    • Ability to stay updated on industry trends and application development landscape to discover/understand the market landscape
    • Ability to think and react in a high-energy, fast-paced environment and experience in a growth-oriented environment
    • Great interpersonal skills, & interfaces without direct authority
    • Ability to explain complex requirements in simple words (both written and verbal)
    • Goal-oriented, highly motivated, takes full ownership of projects
    • Data-driven, with the ability to ask the right questions
    US 8300 East Maplewood Avenue

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