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    Opening No# 2F.D23

    Product Marketing Manager – Lifecycle

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    Responsibilities

    What Makes Verbit Unique?

    Verbit’s 500+ individuals share a vision of making all video and audio content accessible to everyone. Verbit’s in-house, AI-based solutions take live and recorded audio and video to the next level with the support of 35,000 human professional transcribers. Our captioning, transcription, translation and audio description are trusted by more than 2,000 customers globally, including leading universities, corporations, legal agencies and media entities to make their content accessible, engaging and interactive!

    Verbitizers are actively making the world more equitable for individuals with disabilities every day. After achieving the milestone of becoming a “unicorn company” and showcasing 6x revenue growth year over year, we are humbled and still fascinated by this ride. Verbit currently has a market cap of $2B, which is still growing. You too can join our journey toward accessibility and the reinvention of industry practices. Join our offices in New York, San Francisco, Tel Aviv and Kyiv to take advantage of flexible remote work opportunities and work with amazing people.

    Do You Have Verbitzer DNA?

    Verbitizers have the initiative to bring goals and dreams to fruition with a can-do attitude and the motivation of true go-getters.

    We’re a group of:

    • Tech-savvy individuals who are always open to more growth and learning opportunities
    • Adaptable and flexible people who thrive in a fast-paced, startup environment
    • Creative minds who rethink and question how to outperform past results
    • Effective communicators who can promote and represent Verbit’s tech and brand

    The Product Marketing Manager (Lifecycle) will be working to support our SaaS end client and product-driven marketing messaging and strategy by conducting competitive analysis and market research, creating collaterals to enable our Sales team, and translate our product roadmaps into successful launches.

    What The Job Involves

    • Partner closely with key stakeholders across Marketing, Sales, Product, Customer Success and Engineering, to develop and execute top of funnel thought leadership, awareness, and consideration programs
    • Manage campaigns and programs end-to-end: from strategy and ideation to developing tactics, writing briefs, development, and execution
    • Collect and codify customer needs and insights, perform market and competitor research, and analytics deep dives to influence product strategy and measurement
    • Project/change management and collaboration skills in a fast-paced, cross-functional environment
    • Developing clear and compelling positioning that will guide sales and marketing efforts
    • Product launch: plan the launch of new related products and releases and manage the cross-functional implementation of the plan
    • Customer Intelligence: Be the expert on buyers of the product, how they buy and their buying criteria
    • Market/Competitor Intelligence: Be the expert on competition. Follow and analyze market trends to position the product and identify new required capabilities

    Requirements

    • 3-5 years of relevant experience
    • You have deep empathy for users and adaptable communication to best reach and engage your audience
    • Demonstrated experience working with data to drive campaigns and inform strategy while executing cross-channel campaigns
    • A proven track record of driving lifecycle strategy with expertise in driving new member onboarding and retention activities at scale
    • Relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting
    • Marketing or go-to-market experience
    • Experience working on marketing or growth throughout a product’s lifecycle
    • Ability to think and react in a high-energy, fast-paced environment and experience in a growth-oriented environment
    • Great interpersonal skills, & interfaces without direct authority
    • Ability to explain complex requirements in simple words (both written and verbal)
    • Goal-oriented, highly motivated, takes full ownership of projects

    Verbit is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.  


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