The NAB show in New York City officially kicked off yesterday, drawing in a massive crowd of professionals across the media, entertainment and technology industries. Attendees descended upon the Javits Center to learn about the latest industry trends and witness firsthand the cutting-edge technology propelling these changes – including Verbit’s AI-powered transcription captioning solution.
For any organization looking to bolster their captioning capabilities, Verbit’s solution is a must-see at the NAB Show. Here are the top 6 reasons to swing by booth N856:
1. Expand your reach
Video captions are a simple and effective way to get your content in front of more eyes, more often. Why limit your audience to only English-speakers? Captions can help you increase your international reach by serving as the basis for translation. Captions also add an extra layer of comprehension to any video, enhancing understanding by allowing viewers to engage multiple senses as they read the words, watch the video and listen to the audio all at the same time.
2. Increase engagement
50% of all video content is consumed on mobile devices, meaning more people are consuming videos on the go, like on public transportation, in libraries or at the gym. Captions allow viewers to enjoy no matter where they are. They’re also a great way to catch a viewer’s eye, serving as an extra hook to draw people in and keep them engaged for longer.
3. Repurpose content
As the saying goes, “if it ain’t broke, don’t fix it.” Transcripts and captions represent a written version of your videos that can transformed into other valuable pieces of content, like blogs or infographics. Having captions makes creating new content easy , so you can repurpose your most popular, SEO-friendly pieces into other engaging collateral.
4. Boost SEO
Search engines can’t filter through audio or video files to match them with search terms; they work exclusively through words. Transcripts and captions create searchable and indexable content that is more easily discovered by search engine algorithms. Higher search rankings means more viewers can discover and fall in love with your content.
5. Impact accessibility
Over 350 million people worldwide are affected by a hearing impairment. Adding video captions ensures that millions of potential viewers don’t miss out. It’s a simple way to make sure that anyone who wants to consume your content can do so with no barriers. It’s also the law. A number of federal bodies and regulations, such as the FCC and ADA, require media producers to meet certain accessibility standards, making captions a must-have for many organizations.
6. Free popcorn
This one is pretty self-explanatory. Ditch the long lineups at the Javits concession stands and drop by booth N856 to grab some delicious popcorn!
Video content has never been more popular. An estimated five hundred hours of video are uploaded to Youtube every minute. Add to that videos on other entertainment, social media, news, and education sites and you’re looking at an astounding mass of footage. With this massive amount of content growing larger by the minute, a powerful transcription and captioning solution makes all the difference in reaching new viewers without limitations.