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5 benefits of transcription and captioning for online video

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Ever sat and wondered what the advantages of transcription actually are? Well, the truth is that unless you need or use transcription and captioning,  chances are you’ve been kept in the dark.

“Transcribing is one of the fastest growing jobs in the US. Transcription work can be a good choice for people who are retired or who want to earn extra income by utilizing their free time.” – Verbit CEO

For online videos, applying AI (artificial intelligence) to human powered transcription and captioning is a major advantage for various institutions and viewers. Here are 5 reasons why we think applying AI to human powered transcriptions and captioning is beneficial.

“There are thousands of subjects, especially within education, using hundreds of thousands of terms which a human transcriber can’t possibly know of to the fullest extent. For that reason, we leverage AI to increase and expand the terminology that a human can be become aware of and to achieve maximum accuracy with speed at scale” – Verbit’s CEO, Tom Livne

1. Accessibility to Deaf or Hard of Hearing Viewers
As figures show that more than 20% of Americans have a disability requiring assisted learning, the use of transcriptions and closed captions means that this market should not and cannot be alienated.

“The Americans with Disabilities Act (ADA) requires that educational institutions make available transcriptions and/or closed captioning for course materials including lecture recordings and classroom videos. In addition, FCC regulations require that captioning be at least 99% accurate to provide the full experiential auditory capacity for people who are hard-of-hearing or non-hearing.”

Powered by AI, Verbit’s proprietary technology provides a rapid first draft of any online video/audio that reaches 90% accuracy seconds after it is submitted. This allows people who are hearing impaired or sensory impaired to enjoy the information as soon as it is uploaded into Verbit’s website, for example. Verbit then makes sure, through its smart process of transcribing,  to take that accuracy to +99% for compliance reasons.

20% of Americans have a disability requiring assisted learning.

2. Appeals to a Wider Audience
With the growth of technology, there’s no denying that people are accessing information online now more than ever. For instance, online education courses have become a lot more commonplace worldwide and therefore accessing content remotely has become a big necessity.
When speaking of video transcribing and captioning in line with education, Ben Labrum, Senior Product Manager for Training On Demand at Oracle states:

“It’s really cognitive reinforcement….so when you read it and when you hear it at the same time, it helps you remember better. For example, say we record an instructor in Atlanta, Georgia, and then there’s a person in India who’s used to a British accent. The student might not follow as well without captions. Captioning and transcripts add additional value.”

Studies taken from Wisconsin University show that 50% of students used transcriptions as part of their studies.

50% of students use transcriptions as part of their studies.

3. Greater Learning Processing Power

Furthermore, it also has a impact on preschoolers who are at the early stages of perfecting their literacy. A study by Michigan State University concluded that:
“Captions are beneficial because they result in greater depth of processing by focusing attention, reinforcing the acquisition of vocabulary through multiple modalities, and allowing learners to determine meaning through the unpacking of language chunks.”
In terms of marketing, this creates a greater target audience spectrum. Think that with artificial intelligence, Verbit is able to transcribe any accent without hurting the accuracy of the tool.

4. Ability in Sound-Sensitive Environments
Closed captioning and transcripts are not just beneficial to those with a disability as it is also useful in sound sensitive environments. For example,  during a lecture or presentation where there may be background noise or you may have missed what has been said, the use of captioning and transcriptions gives students the chance to engage with the content via text, or alternatively go back and access the information later.

Not only that, through Verbit’s adaptive AI speech recognition technology, we make sure that even audio that a human can’t detect can be discerned and available for captioning.

5.Providing a Unique Experience for Customers through Higher Accuracy
As part of Verbit’s overall mission, we want to create a unique experience for customers. This is reinforced by the level of accuracy we provide through our AI leveraged transcriptions and captions (our accuracy rate is +99%). Verbit’s CEO, Tom Livnet aptly described the benefits of AI incorporated into transcription: “There are thousands of subjects , especially within education, using hundreds of thousands of terms which a human transcriber can’t possibly know of to the fullest extent. For that reason, we leverage AI to increase and expand the terminology that a human can be become aware of and to achieve maximum accuracy with speed at scale”.

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Florida ensures disabilities guidelines are followed

Universities, broadcasting and television companies, and many more content creators are scrambling to comply with the ADA by making all their public content accessible to everyone, especially those with disabilities. Florida and many states alike are paying closer attention to the guidelines required at the federal and state level. As you may have read in our last post, Why are people suddenly interested in transcription, transcription is a growing service and it’s here to stay. Captions must meet the 99% minimum accuracy to comply with the law. Captioning online videos has become a priority and Verbit is here to meet our society’s need.

 

Regarding Florida, the state with some of the largest universities in the country, compliance with ADA guidelines is a necessity for a few reasons:

1. Naturally, these large universities have more students with disabilities than the average school.

2. These large public institutions become a target for the ADA to come after if online content isn’t in compliance.

3. Many universities don’t professionally caption with high accuracy, which is a violation.

 

 

Florida Law

 

The Florida Civil Rights Act prohibits employment practices that discriminate based on handicap. The Act covers public and private employers with 15 or more employees (FL Stat. Sec. 760.01 et seq.)

 

Federal Law

 

The Americans with Disabilities Act, which was signed in 1990 and broadened in 2008, enforces the rule requiring accessibility. Title 2 regarding Public Entities and Title 3 regarding Public Accommodations are linked to online video capturing by stating “auxiliary aids”. Video captioning must meet the 99% accuracy level to comply with the ADA.

Whom does it apply to?

State offices and facilities; museums; libraries; all educational institutions; movie theatres; convention centres; airports; hotels; parks; hospitals; online services and products made publicly available.

 

Section 508 of the Rehabilitation Act requires that electronic and information technology is accessible to people with disabilities; this regards to websites, email, or web documents. For video content, it specifically requires closed captions. Section 504 of the Rehabilitation Act protects the civil rights of those with disabilities requiring equal access for them all. This also means that closed captioning must be provided for the deaf community or those who are hard of hearing.

Whom does it apply to?

US federal offices and all their services and communications; any organization receiving federal funding; universities and colleges that receive federal grants.

 

The Florida courts analyse all disability discrimination cases “under state law in conformity with the ADA and related regulations.”

(Tourville v. Securex, Inc., 769 So. 2d 491 (FL 4th Dist. 2000))

33 states have adopted Section 508 and its federal regulations into tis own laws or created their own standards. Florida has yet to do so, meaning they abide by their own in addition to the federal requirement. With some school in the state reaching up to 50,000 students, it’s the responsible thing to do to make each student feel special and as if they are in a smaller institution. We’ve seen some large, public institutions take the next step towards captioning and transcription. We’re excited to help them help their students by providing captioned videos.

 

 

Both federal and local governments are cracking down on online content and its accessibility to those with disabilities. With the increased attention to the regulations by associations, stricter laws, and increased demand for those services by public entities, Verbit is here to help!

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